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iRubric: Advertising Poster rubric

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Advertising Poster Advertising Poster Students will create an advertisement for a modern day product that Shakespeare's people would have benefited from using research on the Elizabethan Era. Rubric Code: K242B2W By jtutor92 Ready to use Public Rubric Subject: Education Type: Presentation Grade Levels: 9-12

All's Well That Sell's Well Enter rubric description
	Exceeds Standard 10 pts	Meets Standard 9 pts	Approaching Standrad 6 pts	Below Standard 4 pts
Creativity 15 %	Exceeds Standard The poster shows exceptional use of imagination, color, imagery, and font. It is neat, clear and visually striking. Catches and maintains the audience's attention, creating a strong overall impression.	Meets Standard The poster is neat and easily readable from a distance. It contains an image and creative use of font, color, and imagination to interest the audience.	Approaching Standrad The poster uses some images, color and font techniques, but it is unimaginative or messy. Only briefly catches the attention of the reader, but the overall effect is not convincing.	Below Standard The poster is messy, lacking color or images or creative use of font. The poster is rushed and unimaginative. It does not appear that the creator spent time on the assignment. The overall effect is unremarkable.
Need For Product 30 %	Exceeds Standard Advertisement makes it clear why the product is necessary for people of the Elizabethan people by embedding multiple specific details from the WebQuest to support the choice of product.	Meets Standard Advertisement makes it clear why the product is necessary for people of the Elizabethan people by referencing specific details from the WebQuest to support the choice of product.	Approaching Standrad Advertisement makes an attempt to show why the product is necessary for people of the Elizabethan people but the details may be clumsily included, incorrect, or unrelated to the product choice.	Below Standard Advertisement makes no attempt to show why the product is necessary for people of the Elizabethan people and includes irrelevant, incorrect or no details from the WebQuest to support the product choice.
Slogan 15 %	Exceeds Standard Advertisement contains a unique, creative, catchy slogan that exceptionally markets the product to the people of Shakespeare's time and specifically the need for the product to the audience.	Meets Standard Advertisement contains a creative, catchy slogan that appropriately markets the product to the people of Shakespeare's time and relates to the need for the product.	Approaching Standrad Advertisement contains a slogan, but it may be unimaginative or the connection to the product and/or Elizabethan Era is weak.	Below Standard Advertisement does not contain a slogan or unrelated to the product or Elizabethan era.
Use of Advertising Techniques 20 %	Exceeds Standard Advertisement uses two or more of the following techniques: logic, emotion, or credibility to sell the product. The use of the technique is convincing and directly connects to the people of Shakespeare's time.	Meets Standard Advertisement uses at least one of the following techniques: logic, emotion, or credibility to sell the product. The use of the technique is convincing and appropriate for the people of Shakespeare's time.	Approaching Standrad Advertisement attempts to use logic, emotion, or credibility to sell the product, but the technique is clumsily used and/or only minimally connects to the people of Shakespeare's time.	Below Standard Advertisement does not attempt to use logic, emotion, or credibility to sell the product and/or does not connect to the people of Shakespeare's time.
Spelling and Grammar 10 %	Exceeds Standard Advertisement contains no spelling or grammar mistakes.	Meets Standard Advertisement contains no more than one spelling mistake and only minor grammar mistakes that do not interfere with meaning or readability.	Approaching Standrad Advertisement contains multiple spelling and grammar mistakes that detract from the meaning and readability	Below Standard Advertisement contains numerous spelling and grammar mistakes that distract from the overall meaning of the piece.
Vocabualry 10 %	Exceeds Standard Advertisement meaningfully incorporates 2 or more vocabulary words that enhance the effect of the poster as a whole.	Meets Standard Advertisement appropriately incorporates 1 vocabulary words that is effectively used to help advertise the product of choice.	Approaching Standrad Vocabulary word is used, but may not add to the overall effect of the advertisement or may be used incorrectly.	Below Standard Vocabulary word is missing from the advertisement.

Subjects:

Education

Types:

Presentation

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