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iRubric: DES340 Branding + Identity rubric

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DES340 Branding + Identity DES340 Branding + Identity Mod 1: Week 2 Project – Logo Rubric Code: JXWX668 By burnst Ready to use Public Rubric Subject: Arts and Design Type: Assignment Grade Levels: Undergraduate

Guidelines • 1 color + 1 black and white logo • AI + PDF file submission • Written statement
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Guidelines 20 pts	Excellent Met all guidelines.	Satisfactory Met most of the guidelines.	Improvement Needed Met some guidelines.	Unsatisfactory Did not meet guidelines.	Incomplete Did not complete.
Quality of Logo The logo successfully conveys the brands essence. The logo is simple, memorable, versatile, timeless and appropriate.
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Quality of Logo 40 pts	Excellent The logo successfully conveys the brands essence. The logo is simple, memorable, versatile, timeless and appropriate.	Satisfactory The logo conveys the brands essence. The logo needs some improvement in being simple, memorable, versatile, timeless and appropriate.	Improvement Needed The logo needs improvement in conveying the brands essence.	Unsatisfactory The logo fails to convey the brands essence. The logo is not simple, not memorable, not versatile, not timeless and not appropriate.	Incomplete Did not complete.
Logo Color(s) Color(s) successfully represent logo mark and its brand. A black and white version is also successfully versatile.
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Logo Color(s) 40 pts	Excellent Color(s) successfully represent logo mark and its brand. A black and white version is also successfully versatile.	Satisfactory Color(s) represent logo mark and its brand. The black and white version needs more improvement in regards to being versatile.	Improvement Needed Color(s) needs some improvement representing its brand. The black and white version needs more improvement in regards to being versatile.	Unsatisfactory Color(s) failed to represent logo mark and its brand. A black and white version is not versatile.	Incomplete Did not complete.
Process Statement Process statement is clear and thorough.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Process Statement + Steps 20 pts	Excellent Process statement is clear and thorough.	Satisfactory Process statement is thorough.	Improvement Needed Process statement needs more improvement to be more clear and thorough.	Unsatisfactory Process statement fails to be clear and thorough.	Incomplete Did not complete.

Keywords:

graphic design

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Arts and Design

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