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iRubric: ADVERTISE a Product AT HOME PROJECT rubric

iRubric: ADVERTISE a Product AT HOME PROJECT rubric

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ADVERTISE a Product AT HOME PROJECT 
MAGAZINE ADVERTISEMENT
Students will create an advertisement using persuasive details and emotional appeals; complete with logo. Advertisement is for the invention that they created on the YOUR INVENTION worksheet. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product. This may be done with a partner, but it is an at home assignment.
Rubric Code: JC86B5
By Kschmidlin
Ready to use
Public Rubric
Subject: Social Sciences  
Type: Project  
Grade Levels: K-5

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  Not Yet Meeting Expectations

(N/A)

Below Expectations

(N/A)

Meets Expectations

(N/A)

Exceeds Expectations

(N/A)

INFORMATION

Not Yet Meeting Expectations

Information about the product is vague and uninteresting
Below Expectations

Information does not directly relate to product; is not completely unique, and could be much more persuasively strong.
Meets Expectations

Information about the product relates directly to product and catches the reader's attention to persuade them to purchase the product.
Exceeds Expectations

Slogan relates directly to product; unique, easily remembered; incites reader to purchase the product right away!
FEATURES

Not Yet Meeting Expectations

Little variety; not unique; may be messy
Poor Quality
Powerpoint is less than 4 slides and not effective.
Below Expectations

Graphic is not totally effective; may look as if it was done hurriedly. Powerpoint contains less than 5 slides. Voice or video is shaky and hard to hear or watch.
Meets Expectations

Effective use of a graphic feature (catches attention, but not right away) Video or audio ad is slow to appeal to the audience. Powerpoint contains 5 slides.
Exceeds Expectations

Highly effective use of graphic feature/audio or visual and will grab the audiences attention quickly and communicate the message effectively. Powerpoint contains 5 or more slides.
EMOTIONAL APPEALS

Not Yet Meeting Expectations

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
Below Expectations

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak
Meets Expectations

Product name is clear<BR>
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present
Exceeds Expectations

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing
OVERALL DESIGN

Not Yet Meeting Expectations

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
Below Expectations

Layout not balanced; images and text unconnected; there may be holes in presentation; illustrations or examples of the products are minimally effective (for example, if the illustrations do not connect to product)
Meets Expectations

Layout balanced with an adequate amount of white space; product description complete; illustrations clear, actual product is created.
Exceeds Expectations

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective, excellent use of time during the commerical and may have created the product.
Time

Not Yet Meeting Expectations

Advertisement is less than 20 seconds in length for radio or tv ad.
Printed poster ad takes less than20 seconds to explain.
Below Expectations

Advertisement is between 20-30 seconds in length for radio or tv ad.
Printed poster ad takes less than 20-30 seconds to explain.
Meets Expectations

Printed poster ad takes at least 30-35 seconds to explain. Radio ad or tv ad lasts between 30-35 seconds
Exceeds Expectations

Printed poster takes at least 40-60 seconds to explain. Audio or video ad takes at least 40-60 seconds to play.



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