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iRubric: Student Group: Advertisement rubric

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Student Group: Advertisement Student Group: Advertisement In this project, students are introduced to the process of working with a client through an advertisement project. They work with a client to identify the goals, audience, and purpose of an advertisement. Rubric Code: JA6X2B By adavison Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: Undergraduate

Advertisements Enter rubric description
	Exceeded Expectations 5 pts	Met Expectations 4 pts	Minimum Expectations 3 pts	Failed Expectations 2 pts
Project Plan Enter description	Exceeded Expectations Project plan clearly and explicitly details the estimated hours, the delivery date, and the owner or specific tasks in each project phase: the project definition phase, the design phase, the building phase, the delivery phase. Project plan identifies assets requiring copyright or fair use permission.	Met Expectations Project plan details the estimated hours, the delivery date, and the owner or specific tasks in each project phase: the project definition phase, the design phase, the building phase, the delivery phase. Project plan identifies assets requiring copyright or fair use permission.	Minimum Expectations	Failed Expectations Absent or incomplete.
Client Interview Enter description	Exceeded Expectations The interview clearly identifies the client’s goals, the target audience, and the intended purpose of the ad. The interview clearly identifies the content (both original and repurposed) and information crucial to the ad. The interview identifies the client’s preferred design requirements and documents specific examples. The interview includes additional relevant and thorough questions used during the course of the conversation to get or clarify specific information.	Met Expectations The interview identifies the client’s goals, the target audience, and the intended purpose of the advertisement. The interview identifies the content and information crucial to the advertisement. The interview identifies the client’s preferred design requirements.	Minimum Expectations	Failed Expectations Absent or incomplete.
Design Comps Enter description	Exceeded Expectations Teams review with client three design comps, with clear explanations of the design principles used. Design comps use relevant photographs and assets to clearly convey and support the intended advertisement message.	Met Expectations Teams review with client three design comps. Design comps use relevant photographs and assets.	Minimum Expectations	Failed Expectations Absent, incomplete, or unfocused rationale.
Review and Redesign The students effectively use the process to work with the client to gain approval for the final ad idea.	Exceeded Expectations The process clearly and explicitly identifies how the design comp meets or does not meet the initial goals, whether the ad requires new goals, and how the ad reflects good design principles. The process details changes for the ad and identifies new design principles and technological techniques to incorporate. In the course of reviewing design comps, students use design notes to assist in the process.	Met Expectations The process identifies whether the design comp meets the initial goals, requires new goals, and reflects good design principles. The process details redesign changes for the advertisement.	Minimum Expectations	Failed Expectations Absent or incomplete.
Advertisement – Print
	Exceeded Expectations 5 pts	Met Expectations 4 pts	Minimum Expectations 3 pts	Failed Expectations 2 pts
File format, size and color Created in appropriate file format and size for printing in color.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Purpose and message Conveys a clear purpose and message.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Target Audience Clearly speaks to an intended audience.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Overall design Clearly and efficiently employs appropriate color theory, page layout, and design principles.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Advertisement – Web
	Exceeded Expectations 5 pts	Met Expectations 4 pts	Minimum Expectations 3 pts	Failed Expectations 2 pts
File format, size and color Created in appropriate file format and size for use on the web.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Purpose and message Conveys a clear purpose and message.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Target Audience Clearly speaks to an intended audience.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Overall design Clearly and efficiently employs appropriate color theory, page layout, and design principles.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Team work and Use of Time
	Exceeded Expectations 10 pts	Met Expectations 7 pts	Minimum Expectations 5 pts	Failed Expectations 2 pts
Collaboration Student collaborates freely with other students to provide feedback or assistance.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Contribution Fulfills assigned team roles and contributes equally to project work.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Consultation Consults with other team members on major project decisions and voluntarily helps others build skills to complete the project.	Exceeded Expectations	Met Expectations	Minimum Expectations	Failed Expectations
Use of Time
	Exceeded Expectations 10 pts	Met Expectations 7 pts	Minimum Expectations 5 pts	Failed Expectations 2 pts
Time management and Deadline	Exceeded Expectations Student thoughtfully and effectively allots time for each phase of the design and development process. Completes all phases on schedule.	Met Expectations Student allots time for each phase of the design and development process. Completes most phases on schedule.	Minimum Expectations	Failed Expectations Unable to manage time. Missed deadline.

Subjects:

Arts and Design

Types:

Project

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