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Invention and Ad Campaign Project 
Invention and Ad Campaign Project
Create and sell and original project to Wilkinson & Co. This project is intended to strengthen the student skills in writing an introductory paragraph.
Rubric Code: J98B82
By lvagle
Draft
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: 6-8

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4 pts

Product Idea

0

No product presented.
1

Product idea is vague, or presents on too many ideas.
2

Product is developed with some details. This product does just enough to get by.
3

Product idea is developed with sufficient details. This product makes a decent presentation.
4

Product idea is well developed with a lot of exemplary details. This product goes above and beyond.
Target Audience

0

No product presented.
1

Product presentation targets no specific audience.
2

Product presentation targets inappropriate audience for the product.
3

Product presentation targets correct audience, but does not stick with this audience the whole way through.
4

Product presentation targets correct audience effectively the whole way through the presentation.
Hook

0

No hook present in presentation.
1

Hook is vague and uninteresting.
2

Hook does not directly relate to product. Hook is not completely unique.
3

Hook relates directly to product but is not lively or unique.
4

Hook is lively, unique and relates directly to product. Wants audience to buy the product right away!
Thesis or reason for selling item

0

No product presented.
1

Reason for creating and selling this item is vague.
2

Reason for creating and selling this item does not totally fit with the product presentation.
3

Reason for creating and selling this item is complex and too complicated to understand. Confuses the audience more than convinces to buy.
4

Reason for creating and selling this item is simple and easy to understand. Helps the audience understand the purpose of the product.
Originality

0

No product presented.
1

Product, and presentation are not original.
2

Product and presentation are slightly original.
3

Product and presentation are original.
4

Product and presentation are unique, original and eyecatching.
Performance

0

No product presented.
1

Presentation lacks enthusiasm for the product and the presentation.
2

Good presentation, but could use more enthusiasm, and energy in selling the product.
3

Enthusiastic presentation that somewhat holds the audiences attention. In some places lacks vitality.
4

Enthusiastic presentation. Grabs and holds on the the audiences' attention.
Professionalism

0

No product presented.
1

Unprofessional, unprepared presentation.
2

Slightly unprofessional presentation, semi-unprepared.
3

Professional presentation.
4

Very professional presentation.




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