iRubric: Media Literacy Project rubric

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Media Literacy Project Media Literacy Project Rubric Code: J96434 By MarcellaLewis Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

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	Good 5 pts	Fair 4 pts	Poor 3 pts
Substance	Good You have enough information about your product, and it is clear and compelling.	Fair You have some information about your product, but viewers would still have questions.	Poor You have not thought through your project, and it is neither clear nor compelling what you are advertising.
Presentation	Good Your project is visually appealing. You have clearly put a lot of time and effort into it.	Fair Your project has some visual appeal. You put some time and effort into it.	Poor Your project doesn't have much visual appeal. You did not put much time or effort into it.
Language	Good Excellent word choice, persuasive language, correct grammar and punctuation.	Fair Good word choice, some persuasive language, and mostly correct grammar and punctuation.	Poor Little persuasive language and several grammar and punctuation errors.
Marketing Techniques	Good Obvious understanding and use of two or three marketing techniques.	Fair Some evidence of understanding and use of marketing techniques.	Poor Little evidence of understanding or use of marketing technique.
Audience	Good Clear target of audience. It is easy to understand to whom the project is targeted.	Fair Some evidence that a particular audience is targeted.	Poor Not clear to whom the ad is aimed.