iRubric: PSA Video Rubric

Movie is well edited and effective. PSA is between 60-90 secs.

There are a few problems, but they don't distract from the effectiveness of the message. PSA is between 45-90 secs.

There are some problems, but overall the video is able to communicate the issue.
PSA is less than 45 secs or longer than 90.

There are many problems with the video that distract from its effectiveness. Problems may include sound issues, poor information, not enough pictures, too brief, too many effects, etc.
PSA is less than 45 secs or longer than 90.

Material is well organized and all clips make sense with the topic.

Material is well organized. Some photos/clips may be loosely related to topic.

Students take project seriously, but information may be organized in a way that makes the PSA difficult to understand.

Video is a series of unrelated clips; may be silly or project not taken seriously.

Tone and voice
convey emotions
and enthusiasm.
The recording is
clear and loud
enough to be
heard.
Background
sounds and
effects blend with
the PSA’s
message.

Tone and voice
frequently convey
emotions and
enthusiasm. The
recording is clear
and loud enough
to be heard.
Background
sounds and
effects usually
blend with the
PSA’s message.

Tone and voice
frequently convey
emotions or
enthusiasm. Most
of the recording is
clear and loud
enough to be
heard.
Background
sounds and
effects sometimes
distract from the
PSA’s message.

Tone and voice
rarely convey
emotions or
enthusiasm.
Recording is
unclear and/or
not loud enough
to be heard.
Background
sounds and
effects absent or
distract from the
PSA’s message.