iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT MAGAZINE ADVERTISEMENT Students will create a magazine advertisement using persuasive details and emotional appeals; complete with logo and word choice. Advertisement should be for their business. Choose how you want to market it and who you want to reach by it. Decide how best you can persuade those buyers to come to your business. Rubric Code: J734A2 By jcanning Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Magazine Advertisement
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
WORD CHOICE	Level 1 Information about the product is vague and uninteresting.	Level 2 Information does not directly relate to business; is not completely unique, and contains few persuasive techniques.	Level 3 Information about the product relates directly to business and catches the reader's attention to persuade them to come to your business.	Level 4 Slogan relates directly to business; unique, easily remembered; incites reader to come to your business.
GRAPHIC FEATURE	Level 1 Little variety; not unique; messy.	Level 2 Graphic is not totally effective. A rush job evident. No pre-planning of advetisement apparent.	Level 3 Effective use of a graphic feature (catches attention, but not right away).	Level 4 Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively.
PERSUASIVE TECHNIQUES	Level 1 Business name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present.	Level 2 Business name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak.	Level 3 Business name is clear and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present.	Level 4 Business name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing.
OVERALL DESIGN	Level 1 Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear.	Level 2 Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to business).	Level 3 Layout balanced with an adequate amount of white space; business description complete; illustrations clear.	Level 4 Layout simple and balanced with an adequate amount of white space; excellent description of business in few words; illustrations highly effective.