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77 pts
88 pts
100 pts
Convinces reader that business is sound and has opportunity for success
Basic Description Vision & Mission Stmt Legal form of Ownshp Business Objectives Location & Facilities
SWOT Analysis Identify Market Segments Competitive Analysis
Market Research Target Market Marketing Communications
Organizational Structure Staffing, including job descriptions, compensation, benefits, etc
Start-up Costs Estimated Sales & Profits
Clear, concise with logical sequence of information. Correct grammar, punctuation and spelling
Keeps the reader's attention Helps make plan visually attractive to reader