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Does your paper contain one full page with section summaries ?
This section should describe your company's history and industry background.
Present the background --the problem, opportunity, or situation that brings about the proposed project. Get the reader concerned about the problem, excited about the opportunity, or interested in the situation in some way. State what you propose to do about the problem and how you intend to help them with the situation.
Here you spell out your plan in enough detail for readers to evaluate its soundness. If this section is vague, your proposal stands no chance of being accepted. Be sure your plan is realistic and promises no more than you can deliver. The main goal of this section is to prove that your plan will work.
Now list the costs of the project, the resources you'll need to do the project.
Conclude with a review of the benefits of doing the project (in case the shock from the costs section was too much), and urge the audience to get in touch or to accept the proposal. End on a strong note, and keep it short. Promote why your company is the best selection. Repeat the significant benefits that your prospect will receive.