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iRubric: Food Truck Design rubric

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Food Truck Design Food Truck Design You and your partner are to assume the role of new owners of a food truck. The food truck industry is a growing field in the hospitality and tourism industry. To start your own company you must complete the following: Design the Truck, Design the Name and Logo, Select the Food and prices, Build a model of the truck. Rubric Code: J246536 By toussaint412 Ready to use Public Rubric Subject: Education Type: Project Grade Levels: 6-8, 9-12

Food Truck
	0 pts	1-Poor 1 pts	2-Fair 2 pts	3-Good 3 pts	4-Excellent 4 pts
Food Truck Design	0 There is no restaurant theme of the truck. There is no truck design present.	1-Poor Restaurant name does not fit the theme of the truck. It is not clearly visible on the truck.The truck design is not neat or very attractive to the customer.	2-Fair Restaurant name some what fits the theme of the truck. It is displayed well on the truck visible. The truck design is not neat or very attractive to the customer.	3-Good Restaurant name fits the theme of the truck. It is displayed in several locations to be visible from different angles of the truck. The truck design is in a way that is somewhat neat and attractive to the customer.	4-Excellent Restaurant name fits the theme of the truck. It is displayed in several locations to be visible from different angles of the truck. The truck design is displayed neatly and in a way that is attractive to the customer. The name and truck shows creativity.
Food Truck Name/Logo	0 No logo or images and design that represent the food truck.	1-Poor Logo is poorly designed and does not clearly identify the food truck for which business logo is designed for. Images and text are unclear and distracting to design. Very little effort was put into design.	2-Fair Logo does not clearly identify the food truck for which business logo is designed for. Logo does not communicate with intended audience. The text and/or Images used are distracting and not complimenting to design.	3-Good Logo does not clearly identify the business logo ithe food truck it is designed for. Logo is not designed to clearly communicate with intended audience. The images and/or text is mostly clear and easy to read.	4-Excellent Logo clearly identifies the food truck for which business logo is designed for. Logo is designed to clearly communicate with intended audience. The images and/or text is clear and easy to read.
Persuasive Writing/Advertisement	0 There is no persuasive writing piece or advertisement.	1-Poor The writing lacks persuasiveness and fails to effectively convince potential customers to choose the food truck as their preferred dining option. It does not clearly communicate unique selling points and benefits of the concept.	2-Fair The writing is somewhat persuasive and attempts to convince potential customers to choose the food truck as their preferred dining option. It communicates some unique selling points and benefits of the concept.	3-Good The writing is persuasive, engaging, and effectively convinces potential customers to choose the food truck as their preferred dining option. It clearly communicates the unique selling points and benefits of the concept.	4-Excellent Great care was taken in persuading potential customers to choose this food truck. It goes above and beyond to communicate why this would be the best choice.
Menu	0 No menu to accompany the food truck	1-Poor Menu has no selections or prices. No pictures of food shown. Incomplete. Use of Canva.com was incomplete or showed little effort.	2-Fair Menu has fewer than 2 selections or more than 2 sections that are not labeled correctly. Food is not labeled correctly with prices. Prices and menu does not reflect current market. Have a few pictures to show food items. Use of Canva.com was below average and showed little effort	3-Good Menu has at least 4 selections that are clearly labeled correctly. The sections of food are labeled with prices. Some prices and menu reflect current market. Have a some pictures to show food items. Use of Canva.com was above average and showed effort	4-Excellent Menu has 4 or more selections that are clearly labeled. The food sections are all labeled with prices. All prices and menu reflect current market. Menu design is creative and attractive. Menu shows creativity with pictures that represent the food items.Use of Canva.com was excellent and showed great effort
Creativity/Effort	0 No pictures or designs on the food truck or menu.	1-Poor No evidence of effort put forth by the student. Menu and Food Truck is not organized, colorful, or creative.	2-Fair Some evidence of effort, but menu and Food Truck is not creative.	3-Good Some evidence of effort. Menu and Food Truck is somewhat colorful, organized, and creative.	4-Excellent Clear evidence of effort put forth by the student. Menu and Food Truck is organized, colorful, and very creative.

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