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iRubric: Social Media Plan rubric

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Social Media Plan Twitter Bio Rubric Code: HXWC353 By tchambers2015 Ready to use Public Rubric Subject: Communication Type: Assessment Grade Levels: 9-12

Social Media Plan
	Excellent 25 pts	Good 20 pts	Developing 15 pts
Mechanics	Excellent Proper grammar and punctuation is used. Does not contain errors.	Good Proper grammar and punctuation is mostly used. May contain 1 error.	Developing Needs to review grammar and punctuation. Contains Multiple errors that need to be corrected.
Focus (What)	Excellent The plan clearly outlines the purpose of the account. The plan clearly communicates the category of tweets. The account holder's expertise is obvious.	Good The plan outlines the purpose of the account and communicates the category of tweets. The account holder's expertise is somewhat clear but could use more details.	Developing The plan does not outline the purpose of the account or communicates the category of tweets. The account holder's expertise is not clear and/or is scattered across too many topics (more than 3).
Strategy (How)	Excellent The plan details the frequency and number of tweets per week. In addition, the document details the days and outlines a plan for handling negative feedback.	Good The plan details the frequency or number of tweets per week. In addition, the document mentions a plan for handling negative feedback but could use more details.	Developing The plan does not detail the frequency or number of tweets per week. In addition, the document lacks a clear plan for handling negative feedback but could use more details.
Reflection	Excellent The reflection shows tremendous thought and effort. The learning experience being reflected upon is relevant and meaningful to student and social media plan.	Good The reflection shows some thought and effort. Student makes attempts to demonstrate relevance, but the relevance is unclear in reference to social media plan.	Developing The reflection shows poor thought and effort. Most of the reflection is irrelevant to student andsocial media plan.