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Website Development, SEO and SMO Website Development, SEO and SMO ACOL204-Digital Technologies for Marketing(2) Rubric Code: HX9A73A By sal_eh Draft Public Rubric Subject: Arts and Design Type: Project Grade Levels: Undergraduate

Website Development, SEO, SMO
	Excellent 5 pts	Good 4 pts	Fair 3 pts	Poor 2 pts
WEBSITE DEVELOPMENT
Purpose, theme and layout 3 pts	Excellent The site has a well-stated clear purpose and theme that is creatively carried out throughout the site. The Web site also has an exceptionally attractive and usable layout. It is easy to locate all important elements. White space, graphic elements and/or alignment are used effectively to organize material.	Good The site has a clearly stated purpose and theme that is consistent throughout the site. The Web pages have an attractive and usable layout. It is easy to locate all important elements.	Fair The purpose and theme of this website is straightforward and basically clear, but may have some elements that do not seem to be related to it. The Web pages have a usable layout, but may appear busy or boring. It is easy to locate most of the important elements.	Poor The purpose and theme of the site is somewhat muddy or vague. The Web pages are cluttered looking or confusing. It is often difficult to locate important elements.
Fonts, colors and graphics 5 pts	Excellent The fonts are consistent, easy to read and point size varies appropriately for headings and text. Use of font styles (italic, bold, underline) is used consistently and improves readability. Colors of background, fonts, unvisited and visited links form a pleasing palette, do not detract from the content, and are consistent across pages. Graphics are related to the theme/purpose of the site, are thoughtfully cropped, are of high quality and enhance reader interest or understanding.	Good The fonts are consistent and point size varies appropriately for headings and text. Colors of background, fonts, unvisited and visited links do not detract from the content. Graphics are related to the theme/purpose of the site, and are of good quality.	Fair There is a bit too much variation of fonts, styles and point sizes used which made the content look disjointed. Colors of background, fonts, unvisited and visited links make the content somewhat difficult to read or otherwise distract the reader. Graphics are too repetitive or simple and add little to the overall presentation.	Poor A wide variety of fonts, styles and point sizes was used. Colors of background, fonts, unvisited and visited links make the content hard to read and highly distract the reader. Graphics seem randomly chosen, are of low quality, OR distract the reader.
Page Info 6 pts	Excellent Every Web page contains a statement of information on product content (Title, content, meta tags, description, URLS, links, etc.) Page information is easily interpreted and highly and highly informative, but not busy.	Good Practically all Web pages contain relevant information on product content in a straightforward manner (Title, content, meta tags, description, URLS, links, etc.).	Fair Some Web pages do not contain any relevant information on product content or have been greatly under utilized (Title, content, meta tags, description, URLS, links, etc.).	Poor Several Web pages do not contain information on product content. (Title, content, meta tags, description, URLS, links, etc.).
Content 6 pts	Excellent All the site content is original, fresh, clear and unique. Students Always use their business keywords while writing that content. (Follow SEO techniques, on-page and off-page optimization discussed in class). Make content engaging and different like post text, video, graphics, etc.	Good Some site content is original, fresh, clear and unique. Students use their business keywords while writing that content. (Follow SEO techniques, on-page and off-page optimization discussed in class). Make content engaging and different like post text, video, graphics, etc.	Fair The site content is regular and the students haven't focused on using their business keywords while writing that content. (Follow SEO techniques, on-page and off-page optimization discussed in class).	Poor The site content is poor and the students haven't done any keywords for their while writing that content. And also they didn't Follow SEO techniques, on-page and off-page optimization discussed in class.
Plugins, Widgets 3 pts	Excellent The students add plugins and widgets based on the business needs. For example, social media icons, Twitter feed, Site Map, SEO Yoast, Forms, etc. (Follow social media optimization techniques discussed in class).	Good The students add some plugins and widgets based on the business needs. For example, social media icons, Twitter feed, Site Map, SEO Yoast, Forms, etc. (Follow social media optimization techniques discussed in class).	Fair The students didn't add plugins and widgets based on the business needs. For example, social media icons, Twitter feed, Site Map, SEO Yoast, Forms, etc.	Poor The students fail to add some plugins and widgets based on the business needs. Also didn't follow social media optimization techniques discussed in class).
Spelling and Grammar 2 pts	Excellent Confident control of correct sentence construction, usage, grammar, and mechanics as well as spelling relative absence of errors is impressive considering the complexity of the web design and content.	Good Although there are some mistakes, basic and straightforad control of correct sentence construction, usage, grammar, and mechanics as well as spelling makes for mostly clear communication	Fair Faltering control of correct sentence construction, usage, grammar, and mechanics as well as spelling blur the clarity of communication	Poor Consistent lack of control of correct sentence construction, usage, grammar, and mechanics as well as spelling impede communication
WRITTEN REPORT
Content & Information 3 pts	Excellent The student has presented all relevant information and answered the all requirements (questions, screenshots, images, etc.).	Good The student miss one question (questions, screenshots, images, etc.).	Fair The student miss more than two question(questions, screenshots, images, etc.).	Poor The student fail to answer most of the requirements.
Grammar 2 pts	Excellent No spelling mistakes and grammatical mistakes.	Good Less than 3 spelling mistakes and less than 3 grammatical mistakes.	Fair Less than 5 spelling mistakes and less than 5 grammatical mistakes.	Poor Student has not attempted to use style or structure
DIGITAL MARKETING PLAN
Title, intro, mission and vision 2 pts	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area.	Good Above Expectations. Completed most content.	Fair Meets Expectations. Missing most content.	Poor Does not meed expectations. Missed Title Page or Table of Contents.
Situation analysis an objectives 3 pts	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area.	Good Above Expectations. Completed most content.	Fair Meets Expectations. Missing most content.	Poor Does not meed expectations. Missed Title Page or Table of Contents.
Activity plan and Evaluation 3 pts	Excellent Meets or Exceeds Highest Expectations. Completed all content for this area.	Good Above Expectations. Completed most content.	Fair Meets Expectations. Missing most content.	Poor Does not meed expectations. Missed Title Page or Table of Contents.
Report Mechanics 2 pts	Excellent Meets or Exceeds Highest Expectations Met all requirements of report mechanics.	Good Above Expectations Met most requirements of report mechanics with few errors.	Fair Meets Expectations Did not meet most of requirements of report mechanics.	Poor Does not meed expectations Did not meet any requirements of report mechanics.
QUALITY OF WORK
Total Points 40 pts Total Points 40 pts Total Points - Exceptional (points: 30-40) - Above expectations (points: 20-29) - Satisfactory (points: 10-19) - Below expectations (points: 6-9) - Unsatisfactory (points:0-9)	Excellent Points: 30-40 performance well exceed expectations. (exceptionally done)	Good Points: 20-29 performance is above specified expectations. (well done)	Fair Points: 10-19 Performance is less than specified expectations. (fairly done)	Poor Points: 0-9 Performance is lower than specified expectations. (poorly done)

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