iRubric: Evaluating an Ad rubric

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Evaluating an Ad Rubric Code: HX8663W By masonj11 Ready to use Public Rubric Subject: Communication Type: Assignment Grade Levels: (none)

Evaluating an Ad
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent (N/A)
Language Features	Poor The student has missed the language choices.	Fair The student has evidenced an awareness of language choices but has only mentioned 1 of the Pathos Ethos Logos evidence	Good The student has covered some details of the pathos Ethos and Logos	Excellent The student has fully explored the Pathos, Ethos and Logos of the Ad.
Personal Response	Poor The student has not made any decision on the effectiveness of the ad.	Fair There is a judgement but not enough supporting detail for the claim is made	Good A judgement is used to justify the effectiveness of the ad. A clear reason is given for effectiveness.	Excellent A judgment is given that is well balanced and includes RAVEN to support the claims.
Enter title	Poor	Fair	Good	Excellent