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iRubric: Press Release Rubric

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Press Release Rubric Press Release Rubric Rubric Code: HX4579A By msdouglasbcs Ready to use Public Rubric Subject: Communication Type: Writing Grade Levels: 6-8, 9-12

Press Release Rubric
	Unacceptable 1 pts	Poor 2 pts	Fair 3 pts	Good 4 pts	Excellent 5 pts
Headline and Lead	Unacceptable Lead is non-existent. Lead does not relate to press release's main facts. Headline does not capture essence of release.	Poor Lead is weak and contains little necessary information. Does not grab reader attention. Headline is too broad and/or vague.	Fair Lead contains necessary information, but is weakly composed or awkward. Headline emphasizes less important facts or contains too many facts.	Good Lead is well-written and contains basic, necessary information. Grabs reader attention. Headline is a good summary or illustration of the story's most important points.	Excellent Engaging and dynamic lead is written clearly and without error. Headline fully engages reader attention.
Organization	Unacceptable Press release lacks any organizational structure. Information is not presented in a logical way. Essential elements such as company information and contact details are non-existent.	Poor Organizational structure is limited. Release is disjointed most of the time, but some of the information follows the inverted pyramid. Essential components are largely missing.	Fair The release shows the elements of basic organization. Information follows the inverted pyramid at a basic level. Some essential elements are not present.	Good The information follows a consistent inverted pyramid structure. Essential components are mostly present, but not fully fleshed out.	Excellent Information is cleverly organized by importance, and there is an overwhelming logic to the order in which it is written. All important elements of release are present and well-presented.
Mechanics, Verb Usage	Unacceptable Significant errors make release unacceptable. Passive verbs add unnecessary length and significant confusion. Significant problems with subject-verb agreement.	Poor Grammar and writing mistakes make release hard to follow or comprehend. Passive verbs add some length and awkwardness. Frequent problems with subject-verb agreement.	Fair Some grammar or mechanics issues. Most verbs are active. Some problems with subject-verb agreement.	Good Little or no grammar or mechanics issues. Writer uses active verb effectively. Subject-verb agreements throughout.	Excellent Sophisticated grammar and mechanics add to style of release. Active verbs help tell story and keep reader engaged in article. Subject-verb agreements throughout.