iRubric: Jeff West Business Plan - Final Project Rubric

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Jeff West Business Plan - Final Project Rubric Massge Business Plan - Final Project Rubric Students develop a business plan for a retail or service business at Jefferson West that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan. Rubric Code: HX3X98A By dlaw2828 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Business Plan Capstone Project
	Excellent 25 pts	Good 20 pts	Fair 15 pts	Poor 10 pts
Executive Summary 25 pts You must convince the reader that your business is sound and has opportunity for success.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Company Description 25 pts Basic Description of Business Product or Service, the Legal structure, Location and Facilities. Your Financial Information will go in this section.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Marketing Analysis 25 pts Identify Market Segments, Customer and Competitor Analysis.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Marketing and Sales Plan 25 pts The 4Ps- Product, Price, Place, Promotion.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Organization and Managemen 25 pts Organizational Structure (Organization chart), staffing, and brief job descriptions.	Excellent Meets or Exceeds Highest Expectations Completed all content for this area.	Good Above Expectations Completed most content.	Fair Meets Expectations Missing most content	Poor Does not meed expectations Missed entire page.
Group Participation 25 pts	Excellent Strong member of group and led group activities. Help to keep group on task and working on project.	Good Good member of group. Completed all assigned tasks.	Fair Completed some of group activities, but was often off task.	Poor Was a difficult member to work with. Did not stay on task and did not complete assigned group activities.