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iRubric: Branding Research rubric
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Branding Research
Branding Research
Before you can brand your company you need to first have done all your research. The first part of the project is centered around research, use this rubric to complete your research section of the project.
Rubric Code:
HX344B9
By
cdogbe
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Assessment
Grade Levels:
9-12
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Branding Research
Poor
1 pts
Fair
2 pts
Good
3 pts
Advanced
4 pts
Project Description
Poor
You have only named your organization.
Fair
Your organization's name, less then two paragraphs explaining your mission statement.
Good
Your organization's name, as well as two short paragraphs explaining your mission statement.
Advanced
Your organization's name, as well as two solid paragraphs explaining your companies mission statement.
Concept List
Poor
You have 5 or less words and 5 images associated with your organization.
Fair
You have 15 or less words and 8 images associated with your organization.
Good
You have less then 25 words and 10 images associated with your organization.
Advanced
You have 25 or more words and 10 images associated with your organization.
Target Audience
Poor
You have NO information on your Age group, your target gender, geographic location, and socio-economic grouping
Fair
You have VERY LITTLE information on your Age group, your target gender, geographic location, and socio-economic grouping
Good
You have SOME information on your Age group, your target gender, geographic location, and socio-economic grouping
Advanced
You have information on your Age group, your target gender, geographic location, and socio-economic grouping.
Mood/Inspiration Page
Poor
You have less then 5 images.
Fair
You have 5-8 images.
Good
You have 8-10 images.
Advanced
You have 10-15 images.
Five Attributes
Poor
You have 2 Attributes
Fair
You have 3 Attributes.
Good
You have 4 Attributes.
Advanced
You have 5 Attributes.
Concept Sketches
Poor
Less then 10 concept sketches on blank or line paper.
Fair
10-14 concept sketches on blank or line paper.
Good
15-19 concept sketches on blank paper.
Advanced
20 concept sketches on blank paper.
Keywords:
branding, design
Subjects:
Arts and Design
Types:
Assessment
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