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iRubric: Political Campaign Commercial Rubric

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Political Campaign Commercial Rubric Political Campaign Commercial Rubric Rubric Code: HX2XWW4 By CRHSGov Draft Public Rubric Subject: Political Science Type: Project Grade Levels: 9-12

Political Campaign Ads Groups will create a presidential campaign ad to support their respective candidate.
	Super 5 pts	Average 3 pts	Poor 1 pts
Group Members Each group member was identified and participated in presentation	Super Each group member had their name projected and each group member had an obvious role in the creation of the presentation	Average Each group member had their name projected but not all group members seemed to have an obvious role in the presentation	Poor Some of the group members were mentioned; some played obvious role in presentation; questionable what other group members contributed to project
Candidate Candidate's name and party affiliation shown	Super Group projected candidate's name and party affiliation at the beginning using large, bold, easy-to-read text. Was obvious who the candidate was and which party he belonged to.	Average Group projected candidate's name and party affiliation somewhere in presentation; somewhat obvious who the candidate was and what party he belongs to	Poor Group at least named the candidate and/or their party affiliation. Text difficult to read; misspelled words; etc.
Point of View Purpose of ad quickly identified	Super Ad established a purpose early on and maintained a clear focus throughout.	Average Ad established a purpose early on and maintained focus for most of the commercial.	Poor Ad seemed to have a few lapses in focus; never truly identified why the ad was created; seemed disjointed
Persuasion Convincing voters to support your candidate	Super Ad established a strong awareness of who their "target" audience was. Students understood why they chose vocabulary, music and images to support that audience.	Average Ad showed some awareness of the "target" audience. Students can partially explain why they made decisions on vocabulary, music and images that they did.	Poor Ad showed very limited awareness about the audience. Who was the target audience? Students made no connection between vocabulary, music and images with an audience.
Emotion How do you want your audience to feel?	Super Ad establishes strong positive or negative tone that advances the group's argument; very clear how the group wants the audience to feel; achieves desired emotional effect.	Average Ad establishes a tone that may be identified but the relationship to the argument is questionable or unclear. Not sure how they want the viewers to feel.	Poor There is no clear tone in this ad. Almost impossible to determine what type of emotion the viewer should feel after viewing.
Truth Ad using facts?	Super Presents multiple specific factual claims with clear references to multiple reliable sources.	Average Presents a limited number of general factual claims with minimal reference to sources.	Poor Presents one factual claim with no reference to source.
Sound Music / Voice-overs	Super Music/voice-overs stir a rich emotional response that matches the intended impression of the candidate.	Average Music/voice-over stirs an emotional response that somewhat matches the intended impression of the candidate.	Poor Music/voice-over used but not effective at all.
Images Movie / Pictures	Super Images create distinct atmosphere or tone that matches different issues of the campaign. Multiple images are used to support intended impression. Used both movie and still images. Connects well to mission of the ad.	Average Images create tone that matches some issues of the campaign. Uses both movie and still images. Has some connection to the ad's mission.	Poor Images do not really tie-in to the message of the ad. Used either movie or still images. Images did not seemingly enhance commercial.
Duration of Presentation Must be between 30 seconds & 1 minute in length.	Super Commercial lasted between 30 seconds and one minute. Actual length? _________	Average Commercial lasted over one minute. Actual length? _________	Poor Commercial was shorter than 30 seconds. Actual length? _________
Neatness	Super Final ad is polished and professional.	Average Final ad is fairly polished and smooth.	Poor Final ad is complete, but editing or quality may distract from commercial.

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Political Science

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Project

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