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iRubric: Marketing Plan Increasing Student Enrollment rubric

iRubric: Marketing Plan Increasing Student Enrollment rubric

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Marketing Plan Increasing Student Enrollment Marketing Plan Development of a marketing plan for a new or improved product or service Rubric Code: HCX775 By marciadove Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Undergraduate

Marketing Category - 70%
	Zero 0 pts	Poor 2.5 pts	Fair 5 pts	Good 7.5 pts	Excellent 10 pts
Marketing Research	Zero Students made no attempt, did not present or were not present during all of the presentations.	Poor Defines the problem.	Fair Defines the problem; Analysis the situation. Collects data.	Good Defines the problem; Analysis the situation. Collects, analyzes and organizes data.	Excellent Defines the problem; Analysis the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Mission Statement	Zero Students made no attempt, did not present or were not present during all of the presentations.	Poor Mission Statement is mentioned but not created.	Fair Created Mission Statement but lacks purpose and focus.	Good Created a long, (more than two sentences) Mission Statement.	Excellent Created a short, (one or two sentences) Mission Statement.
SWOT/Competitive Advantage	Zero Students made no attempt, did not present or were not present during all of the presentations.	Poor Identified the business's strengths & weaknesses.	Fair Identifies the business's strengths, weaknesses, opportunity and threat.	Good Somewhat identified the business's strengths, weaknesses, opportunities and threats external to the business.	Excellent Clearly identified the business's strengths, weaknesses, opportunities and threats external to the business.
Marketing Strategy	Zero Students made no attempt, did not present or were not present during all of the presentations.	Poor Determined the target market.	Fair Determined the target market, used market segmentation.	Good Determined the target market, used market segmentation, and identified distribution channels.	Excellent Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Features and Benefits	Zero Students made no attempt, did not present or were not present during all of the presentations.	Poor Student mentions features and benefits but fails to give examples or describes two or less features of their product or service and converts them into sizzling benefits.	Fair Student identifies and describes two to three features of their product or service and converts them into sizzling benefits.	Good Student identifies and describes four to five features of their product or service and converts them into sizzling benefits.	Excellent Student identifies and describes six or more features of their product or service and converts them into sizzling benefits.
Advertising, Promotion and Public Relations Campaign	Zero Students made no attempt, did not present or were not present during all of the presentations.	Poor Created an ad, no logo, promotion, or public relations plan.	Fair Created ad/s for newspaper, magazine, direct-mail, directory advertising, and outdoor ads. Produced logo, no promotion, or public relations plan.	Good Created ad/s for newspaper, magazine, direct-mail, directory advertising, and outdoor ads. Produced logo, promotion ,but no public relations plan.	Excellent Created ad/s for newspaper, magazine, direct-mail, directory advertising, and outdoor ads. Produced logo, promotion, and public relations plan.
Report	Zero Students made no attempt, did not present or were not present during all of the presentations. Report is in a binder, or stapled, or paper clipped with or without dividers and contains less than five required sections.	Poor Report is stapled or paper clipped with no dividers and contains five or more of the seven required sections.	Fair Report is stapled or paper clipped with dividers and contains five or more of the seven required sections.	Good Report is in a binder, uses dividers and contains six of the seven required sections.	Excellent Report is in a binder, uses dividers and contains a minimum of seven sections.
Presentation - 30 Points
	Zero 0 pts	Poor 2.5 pts	Fair 5 pts	Good 7.5 pts	Excellent 10 pts
PowerPoint/Graphics	Zero Students made no attempt, or did not hand in a black and white copy of their PowerPoint slides along with report, or did not present or was absent from class during any and all of the presentations.	Poor The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information is not consistent with the project.	Fair Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors.The information is consistent with the project.	Good Slides are legible. PowerPoint text fits into the space. No grammatical errors. The information is consistent with the project.	Excellent Slides are attractive, Text is legible. No grammatical errors, graphics and effects enhance the presentation. The information is consistent with the project, and aptly depicts the project.
Knowledge	Zero Students made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present, or was absent from class during any or all of the presentations.	Poor Material is simply read by the group members.	Fair Group brings little knowledge to the presentation beyond the displayed material.	Good Group is well informed and elaborates a bit beyond the displayed material.	Excellent Group is well informed and elaborates beyond the displayed material.
Eye Contact and Elocution	Zero Students made no attempt, or did not hand in a black and white copy of their PowerPoint slides along with report, or did not present or was absent from class during any and all of the presentations.	Poor Group members read from the slides, none made eye contact, some mumbled or spoke too quietly for people to hear.	Fair Some group members only read from the slides, some made eye contact. and could be heard.	Good All Group members did more than read from the slides, all made eye contact, all could be heard.	Excellent All group members elaborated on the slides, made eye contact, engaged the audience, were articulate, and could be heard in the back of the room.

Keywords:

Sales and Marketing Plan

Subjects:

Business

Types:

Exam
Project

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