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iRubric: Soda Bottle Label Design rubric

iRubric: Soda Bottle Label Design rubric

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Soda Bottle Label Design DES324 Intermediate Illustrator Soda Bottle Label Design (100 points) Rubric Code: HC9397 By sszabo Ready to use Public Rubric Subject: Arts and Design Type: Assessment Grade Levels: 9-12

Required Elements Must contain: Front -Name, Graphic/Logo, Flavor, Substance, Graphics for flavor, Fluid Ounces. Back - History, UPC Code, Recycling Info
	Excellent 25 pts	Satisfactory 20 pts	Improvement Needed 15 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Required Elements 25 pts	Excellent Contains all required elements	Satisfactory Contains most required elements	Improvement Needed Contains some required elements	Unsatisfactory Contains few required elements	Incomplete Did not complete.
Creativity Student showed concept development through 4 thumbnail sketches.
	Excellent 25 pts	Satisfactory 20 pts	Improvement Needed 15 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Creativity 25 pts	Excellent Was extremely creative and showed originality. Used a unique approach that truly enhanced the project.	Satisfactory Was creative at times. Thoughtfully and uniquely completed the work.	Improvement Needed Added a few original touches to enhance the project but did not incorporate it throughout.	Unsatisfactory Little creative energy used during this project. Was bland and predictable.	Incomplete Did not complete.
Visual Hierarchy Water bottle label design effectively shows the brand name and image as the central element. All other elements are properly placed in successful hierarchal order (Flavor, substance, etc.).
	Excellent 25 pts	Satisfactory 20 pts	Improvement Needed 15 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Visual Hierarchy 25 pts	Excellent Label design effectively shows the brand name and image as the central element. All other elements are properly placed in successful hierarchal order (Flavor, substance, etc.).	Satisfactory Label design needs slight adjustments in order to show the brand name and image as the central element. All other elements are placed successfully, however slight adjustments can be made to properly set the hierarchal order (Flavor, substance, etc.).	Improvement Needed Water bottle label design needs major adjustments in order to show the brand name and image as the central element. All other elements on label need major adjustments to properly set the hierarchal order (Flavor, substance, etc.).	Unsatisfactory Water bottle label design fails to effectively show the brand name and image as the central element. All other elements fail to be properly placed in successful hierarchal order (Flavor, substance, etc.).	Incomplete Did not complete.
Presentation Final presentation of the soda bottle is successful. The brand name and other elements on the label are readable on the actual bottle. Label is cut out neatly, and mounted cleanly and flush on the bottle.
	Excellent 25 pts	Satisfactory 20 pts	Improvement Needed 15 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Presentation 25 pts	Excellent Final presentation of the soda bottle is successful. The brand name and other elements on the label are readable on the actual bottle. Label is cut out neatly, and mounted cleanly and flush on the bottle.	Satisfactory Final presentation of the soda bottle is satisfactory The brand name and other elements on the label are slightly hard to read on the actual bottle. Label cut could use slight improvement and mildly crooked.	Improvement Needed Final presentation of the soda bottle needs improvement. The brand name and other elements on the label are hard to read on the actual bottle. Label is cut out hastily and is applied crooked.	Unsatisfactory Final presentation of the soda bottle fails to show the elements needed. The brand name and other elements on the label are illegible on the actual bottle. Label application is sloppy.	Incomplete Did not complete.

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graphic design

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Arts and Design

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