iRubric: Persuasive Letter Rubric

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Persuasive Letter Rubric Students were asked to write a business letter to a toy company persuading the company to purchase their mathematical game board in order to sell it to the mass market for the holiday season. Rubric Code: H9W937 By rbl10594 Ready to use Private Rubric Subject: English Type: Writing Grade Levels: K-5

Persuasive Letter Rubric
	Excellent 4 pts	Very Good 3 pts	Good 2 pts	Basic 1 pts
Goal/Thesis	Excellent Strongly and clearly states a thesis.	Very Good Clearly states a thesis.	Good Thesis is not clearly stated.	Basic Thesis is not easily understood.
Reasons/Support	Excellent Three of more excellent points are made with good support. It is evident the writer put much thought into this assignment.	Very Good Three of more points are made with good support. The writer does not persuade completely.	Good Two points made; show some preparation, but weak arguments.	Basic Preparation is weak; arguments are weak or missing; and less than three points are made.
Conclusion	Excellent Summarizes thesis in a good concluding statement.	Very Good Summarizes thesis in a concluding statement.	Good Concluding statement is a weak summary of the thesis.	Basic Concluding statement makes no reference to the thesis.
Organization/Neatness	Excellent Sentences and paragraphs are complete, well written and varied.	Very Good Sentence and paragraph structure is generally correct.	Good Sentence and paragraph structure is inconsistent.	Basic Little or no evidence of sentence or paragraph structure.
Word Choice/Tone	Excellent Choice of words are clear, descriptive, and accurate. Maintains consistent persuasive tone throughout letter.	Very Good Adequate choice of words that are clear and descriptive. Demonstrates a persuasive tone in parts of the letter.	Good Choice of some words that are clear and descriptive. Lacks consistent persuasive tone.	Basic Language and tone of letter are unclear is unclear and lacks description.
Mechanics/Grammar	Excellent Contains few, if any, spelling, punctuation and/or grammatical errors.	Very Good Contains several errors in spelling, punctuation and/or grammatical that do not interfere with meaning.	Good Contains many spelling, punctuation, or and/or grammatical errors that interfere with meaning.	Basic Contains many spelling, punctuation and/or grammatical errors that make the piece illegible.