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iRubric: Persuasion Speech Rubric

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Persuasion Speech Rubric 
Students will give a persuasive speech with a thematic focus on the powers of persuasion. They will be assessed on content, delivery, and ability to persuade.
Rubric Code: H99X3A
By msjallday429
Ready to use
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: (none)

Powered by iRubric Persuavie Presentation Grading
  Above Standard

4 pts

Meets Standard

3 pts

Below Standard

2 pts

Not Evident

1 pts

Introduction

Above Standard

Excellent attention getter. Related to audience,credibitility established, brief intro. of topic, and stated claim. Previewed main points and stated relevance of topic.
Meets Standard

The speaker introduced the speech adequately, attention getter stated, previewed main points; however, claim wasn't clearly expressed. Relevance of topic was somewhat apparent.
Below Standard

The speaker introduced the speech, but some details were unclear. Attention getting and/or main points were lacking.
Not Evident

The speaker failed to introduce the speech OR the intro wasn't useful in indicating what the speech was about.
Body

Above Standard

Main points are clearly stated with supporting details. Transitions are effectively used for coherent movement from point to point.
Meets Standard

General body organization was sequential, but some steps weren't clear or developed. Transition were ok, but not as unique or distinct as they could be.
Below Standard

The speaker has some organizational format, but lacked detail so the persuasive impact was compromised. Transitions need work.
Not Evident

The speech was difficult to follow due to lack of organization. Little detail was given to support the main points. Difficult to identify intro, body, conclusion.
Emotional Appeal (PATHOS)

Above Standard

Effectively and ethically appeals to audience emotions to achieve the persuasive goal. Vivid and emotive language efffectively used to created imagery and engage audience emotionally.
Meets Standard

Appeals to audience emotions to achieve the persuasive goal, but fails to use enough pathos to really move the audience. Creates some effective imagery.
Below Standard

Minimal appeal to audience emotions for persuasive goal. Creates some effective imagery through language.
Not Evident

Failt to appropriately appeal to audience emotions. No attempt to use vivid or descriptive language to capture audience emotions. Fallacies used instead of ethical appeals.
Logical Appeal (LOGOS)

Above Standard

Presents sound arguments to support major claim. Arguments are supported with sufficient, relevant, and valid evidence. Addressed oppositional arguments in a fair and persuasive manner. All three quotes are cited aloud and are credible.
Meets Standard

Some arguments are sufficiently supports but some unsupported assertions are also present. Minor reasoning present. Oppositional argument somewhat addressed. All three quotes and cited aloud and credible.
Below Standard

Arguments lack some relevant and solid evidence Credibility of sources/infor-mation is question-able. Oppositional arguments not present. Less than three quotes are cited aloud and credible.
Not Evident

Arguments lack relevant and valid evidence. Infor-mation is incorrect or outdated. Sources aren't credible or not cited aloud in presentation.
Conclusion

Above Standard

The speaker summarized the main points, tied back to the intro to bring the speech full circle and left the audience with a specific call to action and a powerful clincher.
Meets Standard

The speaker recapped many points but missed at least one key compo-nent of conclusion.
Below Standard

The speaker concluded the speech in a disorganized fashion. Two or more important components were not present.
Not Evident

Conclusion ended rather abruptly. Most parts of the conclusion were missing.
Voice

Above Standard

Inflection (pace, pitch, power, pauses, articulation) used to heighten interest and match message appropriately. No verbal fillers were used.
Meets Standard

Some limited variation of vocal characteristics seemed inconsistent at times. Verbal fillers minimally used.
Below Standard

The student could be heard most of the time, but at certain points wwas inaudible and/or inarticulate. Little pitch variation. Pacing was too slow/fast. Verbal fillers used.
Not Evident

Audience had difficulty hearing and/or understanding much of the speech due to monotone or inappropriate variation of voice. Excessive fluence errors interfered with message. Excessive use of verbal fillers.
Eye Contact

Above Standard

Consistently and effectively used eye contact to establish rapport with audience. Inconspicuous use of notes and effective use of scanning to establish interaction with audience.
Meets Standard

The speaker looked up occasionally and focused on just a few people. Some use of speaker notes. Seemed discon-nected from audience at times.
Below Standard

Conspicuous use of speaker notes. Seemed disconnected from audience for noticeable periods of time.
Not Evident

The speaker seldom looked at the audience. Reads speech from notes. Avoided eye contact with audience. Only sporadic glances at audience.




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