iRubric: Political Ad rubric

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Political Ad Political Ad Rubric Code: H8A6CC By ksorise Ready to use Public Rubric Subject: English Type: Assessment Grade Levels: 6-8

Political Ad
	Good 3 pts	Fair 2 pts	Needs Work 1 pts
Appeals	Good Ad makes use of all three appeals: logos, ethos, and pathos.	Fair Ad makes use of two of the appeals effectively.	Needs Work Ad only makes use of one of the appeals effectively.
Duration of Presentation	Good Presentation was between 30-45 seconds in length.	Fair Presentation was between 25-29 seconds or between 50-54 seconds in length.	Needs Work Presentation was less than 25 seconds or more than 55 seconds in duration.
Images	Good Images create a distinct atmosphere or tone that matches the assigned issue of the campaign. The images may communicate symbolism and/or metaphors. Ad utilizes at least 8 images and/or videos.	Fair Images create an atmosphere or tone that slightly matches the assigned issue of the campaign. The images may communicate symbolism and/or metaphors. Ad utilizes 6-7 images.	Needs Work An attempt was made to use images to create an atmosphere/tone but it needed more work. Ad utilizes fewer than 5 images or videos.
Soundtrack	Good Music and/or sound effects stir a rich emotional response that matches the story line well.	Fair Music and/or sound effects stir a rich emotional response that somewhat matches the story line.	Needs Work Music and/or sound effects are ok, and not distracting, but do not add much to the story.
Purpose	Good Establishes a purpose early on and maintains a clear focus throughout.	Fair Establishes a purpose early on and maintains focus for most of the presentation.	Needs Work There are a few lapses in focus, but the purpose is fairly clear.
Effectiveness	Good This ad was very effective in catching and maintaining the attention of the voters. Strengthened the position of the candidate.	Fair A good ad but it will soon be forgotten once the election is over.	Needs Work This ad might not air on television. It doesn't appeal to the voters and won't attract their attention