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Elevator Pitch 
Elevator Pitch
This is the rubric for your elevator Pitch.
Rubric Code: H6A5W3
By sfbutler33
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Elevator Pitch
Enter rubric description
  Poor

40 pts

Fair

60 pts

Good

80 pts

Great

100 pts

Intro/Hook
10 %

Enter description
Poor

You just started in with info or forgot your name.
Fair

You said your name and there is some attempt to create an intro, but I am not hooked. There was nothing unique or creative about the intro, or it was hokey or gimmicky.
Good

You used a sentence to introduce yourself in a way that showed some relevance and there was some creativity and it was memorable in some way.
Great

OMG! I'm hooked!!! You were honest, but used a twist and now I want to know more.
Aspirations/Goals
15 %

Enter description
Poor

I get no sense of what you want to do with your business.
Fair

Your aspirations are either too narrow or not relevant to most audiences.
Good

Grandma can understand your goals and so can I. They are mostly relevant. They seem to make sense for you.
Great

Your goals immediately seem important to me too.
Because/Why
30 %

Enter description
Poor

You made no attempt to tell me why your goals matter to anyone but you.
Fair

I get some sense of who you are and why your business matters to you, but not much understanding about what it does for others.
Good

You have told me what what your business will do with, through or for others.
Great

You have told me what what your business will do with, through or for others AND it immediately seems important to me
Realistic
15 %

Are your goals realistic?
Poor

You are going to bring world peace to millions while making billions and changing the world forever.
Fair

Your goals seems either too specific or grandiose. The ordinary person has a reason to doubt you.
Good

I think you have mostly realistic expectations, but you have not presented me with any evidence that you are so much better suited to reach your goals than the next person.
Great

I'm impressed, but think if anyone can do it, you can, and that you are realistic in the difficulty and complexity of the challenge
Closing/Invitation
10 %

Is there a way to continue this conversation?
Poor

You forgot to ask me for anything.
Fair

You asked me for a business card, but it seemed less than compelling.
Good

You offered a card (the best way to get one) and invited me to continue. Perhaps you asked for my advice too
Great

You invited me to continue our conversation and I want to continue because you left me with a next question.
Grammar/Clarity
10 %

and Organization! Is this the best way to say this?
Poor

Huh? I can't understand what you are saying.
Fair

You did not get the basic structure right and there are grammatical mistakes.
Good

Clear and correct, but you might tweak the order to get more of a twist.
Great

Clear and correct and well organized
Length
10 %

Poor

Way too short or too long by 50% or more
Fair

It needs to be 25% shorter or longer
Good

Very good, but you need to try and get it down to 5 sentences or 60 seconds, or longer than two sentences.
Great

4-6 sentences and 60 seconds. You rock!



Keywords:
  • PItch


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