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iRubric: ATA 336 Business Plan Rubric

iRubric: ATA 336 Business Plan Rubric

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ATA 336 Business Plan Rubric 
Business Plan Grading Rubric (Written)
Business Plan Assignment.
Rubric Code: H67379
By R2Njulie
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Business Plan Rubric
  Poor /Lacking Info

0 pts

Average

6 pts

Good

8 pts

Excellent

10 pts

Total

(N/A)

Introduction
20 pts

Objectives
Mission
Proposed Uses of $$$
ROI
Poor /Lacking Info

Introductory elements were omitted and/or contained errors.
Average

2/3 Introductory elements were included but contained errors.
Good

3/4 of the Introductory elements were included and completed correctly
Excellent

All Introductory elements were included and completed correctly.
Total
Mission Statement
20 pts

Poor /Lacking Info

Mission statement is not included.
Average

Mission statement is included and describes the purpose of the business. Core values are included but do not reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Good

Mission statement is clear, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Excellent

Mission statement is clear, concise, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Total
Company Summary
20 pts

Company Ownership
Company History
Company Assets
Poor /Lacking Info

An overview of the company is not provided.
Average

An overview of the company is provided but is lacking significant pieces of the requested information.
Good

An overview of the company is provided which includes a large portion but not all of the requested information.
Excellent

An overview of the company is provided which includes all applicable information contained in the shell
Total
Product &/or Services
20 pts

Identify and describe all products/Services, explain how your products will be competitive.
Poor /Lacking Info

Product/Service mix was not discussed or some was omitted. Explanation of how your products will be competitive is missing.
Average

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing.
Good

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear.
Excellent

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive and description of potential revenue generating opportunities.
Total
Marketing
20 pts

Who are your customers, where are they,what do they want?
What is your marketing mix (4 p's).
Poor /Lacking Info

Marketing of the business was not discussed and/or lacked mention of any specific information.
Average

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Good

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Excellent

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Total
Industry / Competative Analysis
20 pts

Poor /Lacking Info

Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Does not explain how proposed product/service is distinct from others.
Average

Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Good

Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Excellent

Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Total
Business Description
20 pts

Legal Structure
Facility Data
Equipment
Poor /Lacking Info

An overview of the company is not provided
Average

An overview of the company is provided but is lacking significant pieces of the requested information.
Good

An overview of the company is provided which includes a large portion, but not all of the following information:
Legal Structure
Facility data
Equipment Cost and Value
Excellent

An overview of the company is provided which includes all of the following information:
Legal Structure
Facility Data
Equipment Cost and Value
Total
Management Plan
20 pts

SP, partnership, corporation ownership
Qualifications of MGT team & comp. pkg.
Explanation of how things will be done.
Poor /Lacking Info

No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Average

Form of business ownership was chosen.
No explanation of how things will be done.
Good

Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.
Excellent

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished. Compensation Plan included
Total
Financial Management
20 pts

Start-up Costs
Poor /Lacking Info

No start-up cost reports were included.
Average

Some start-up cost reports were included.
errors in calculations.

No analysis of the significance of the numbers
Good

Start-up cost reports included. Mostly correct calculations. Some analysis of the numbers included in the plan
Excellent

Detailed start-up cost reports included. Calculations were correct. Analysis indicated an understanding o fthe various reports
Total
Writing Skills
20 pts

Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Average

Fair number of mechanical errors. Writing style sometimes lacks clarity for reader.
Good

Occasional mechanical errors. Writing style is easy for reader to follow.
Excellent

No writing mechanics errors; writing style is easy for reader to follow.
Total




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