iRubric: Marketing Analysis Project Outline rubric

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Marketing Analysis Project Outline Project 2 Marketing Plan Your task is to analyze the marketing mix, segmentation, target market and strategies of an existing product in the marketplace. This rubric assesses the outline of this project, which is worth 3% of the total grade of 15%. Rubric Code: H64378 By doronzio Draft Public Rubric Subject: Business Type: Project Grade Levels: Undergraduate

Marketing Analysis Outline
	Insufficient 0 pts	Good 5 pts	Proficient 7 pts	Excellent 10 pts
Outline Content 70 % Does your outline include the content designated for at least nine sections, as provided?	Insufficient	Good	Proficient	Excellent The Outline contains nine (9) or more of the topics provided in the project description AND what is provided contains sufficient elaboration and/or specific examples, i.e. each topic is explained thoroughly with the use of a paragraph or two.
Outline Format 25 % Does your outline format follow the guidelines provided, i.e. 150 - 200 words, double-spaced, using specified fonts and margins showing each of the major sections with a brief explanation included, proper spelling and grammar, heading as described?	Insufficient Few (< 3) of the guidelines are followed.	Good Between three (3) to six (6)of the guidelines are followed.	Proficient Most ((at least seven (7)) of the guidelines are followed.	Excellent All of the guidelines are followed.
Timeliness 5 % Outline was submitted by the due date.	Insufficient NO	Good	Proficient	Excellent YES