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iRubric: Media Kit (50 pts.) rubric

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Media Kit (50 pts.) Media Kit (50 pts.) Evaluation of the end-of-semester media kit for an undergraduate Public Relations course Rubric Code: H5B978 By cwrate Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: Undergraduate

Media Kit Enter rubric description
	WOW! 50 pts	GOOD 42 pts	ADEQUATE 37 pts	MISSING 0 pts
Appearance of Kit 20 %	WOW! Extremely professional appearance to the media kit (both the folder/notebook and the elements themselves)	GOOD	ADEQUATE	MISSING Unprofessional looking . . . looked like a school assignment
Elements Rationale 20 %	WOW! Included your compelling rationale for choosing the elements you did for the media kit	GOOD Adequate rationale	ADEQUATE Weak rationale	MISSING No rationale
Media Outlet Rationale 20 %	WOW! Included your compelling rationale for choosing the specific media outlet that will be the recipient of your kit.	GOOD Adequate rationale	ADEQUATE Weak rationale	MISSING No rationale for sending kit to a specific media outlet (or the rationale discussed sending the kit somewhere other than to the media)
Kit Elements 40 %	WOW! All of the kit's elements conform to relevant guidelines for the assignments (as described in previous rubrics). No AP or grammar/spelling errors.	GOOD All of the kit's elements conform to relevant guidelines for the assignments (as described in previous rubrics). One AP or grammar/spelling error.	ADEQUATE All of the kit's elements conform to relevant guidelines for the assignments (as described in previous rubrics). Two AP or grammar/spelling errors.	MISSING Either the kit's elements do not conform to relevant guidelines for the assignments (as described in previous rubrics) OR there are three or more AP or grammar/spelling errors.