iRubric: Promo/Ad rubric

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Promo/Ad Promo/Ad Student(s) will produce a promo/ad of approximately 1 minute in length on an approved event or idea Rubric Code: H5B6B7 By cmolumby Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 9-12

Promo/Ad
	Excellent 4 pts	Good 3 pts	Average 2 pts	Needs Improvement 1 pts
Plan Sheets/Script	Excellent Plan sheet very detailed, followed	Good Plan sheets are weak in 1 or 2 areas	Average A few areas planned, but more effort should have been put into the plan sheets	Needs Improvement Hardly any effort in planning
Promotional value	Excellent Idea thoroughly covered in an interesting and creative manner	Good Some key information was not included	Average Weak, but adequate	Needs Improvement Minimal, if any, effort
Visual Impact	Excellent Footage steady and in focus;no headroom or allignment errors; shots used are very creative	Good 1 or 2 errors that could not be removed in editing; some visual impact	Average Some parts are difficult to watch because basic camera skills are weak; visuals are not original	Needs Improvement Errors make viewing difficult; no visual impact
Editing	Excellent Shots serve a purpose; transitions and special effects used when necessary	Good Lack of or over-use in several areas	Average Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video	Needs Improvement minimal effort to improve quality through editing
Soundtrack	Excellent Create use of sound to grab audience's attention; Voice levels are consistent, music and SE levels good; Voice over narration	Good Good use of sound; One or two weak areas where sound quality is poor	Average Sound levels are inconsistent; narration is too soft or music overpowers; sound not an important element	Needs Improvement Sound quality is poor; audience will have a hard time hearing on TV
Titles/Credits	Excellent No spelling or other errors	Good 1-2 revisions are needed	Average Video was exported without corrections; re-export!	Needs Improvement Video converted air broadcast with error (NOT LIKELY!!)