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iRubric: Persuasive Speech rubric

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Persuasive Speech Rubric Code: H539WB By jmaloneswfc Ready to use Public Rubric Subject: Communication Type: Presentation Grade Levels: Undergraduate

Persuasive Speech 100 pts
	N/A 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Overall Persuasive Method (MMS) 45 %
Attention Step Enter description	N/A No attention-getter is used.<BR> <BR> No Central idea (thesis).	Poor No attention-getter is used.<BR> <BR> Central idea (thesis) was confusing or its relevance to the audience was unclear.	Fair Attention-getter is present, but limited.<BR> Central idea (thesis) was clear.	Good Attention-getter gets<BR> audience involved.<BR> Central idea (thesis)<BR> was introduced in an<BR> interesting way.	Excellent Attention-getter grabs the audience, creates information hunger.<BR> <BR> A strong thesis or central idea is<BR> clearly introduced and related to the interests of the audience
Need Step Enter description	N/A No problem included.	Poor The problem was unknown or not defined.<BR> <BR> No support or examples used.	Fair The problem was unclear, or<BR> not related to the audience.<BR> Minimal support and<BR> examples used.	Good The problem was<BR> clear with relevant<BR> support and examples.	Excellent The problem was well-defined; related to the audience; wellsupported with examples and<BR> evidence
Satisfaction Step Enter description	N/A No solution included	Poor The solution was unclear or not defined.	Fair The solution was unclear, or<BR> not related to the audience.<BR> The solution is too idealistic<BR> (not realistic) and hard to<BR> measure.	Good The solution was clear<BR> with relevant support<BR> and examples; mostly<BR> related to the audience.	Excellent The solution was well-defined; related to the audience; well supported with examples and evidence; and realistic and measurable.
Visualization Step	N/A No visualization.	Poor There wasn’t a noticeable visualization step.	Fair The visualization was<BR> minimal, or had inappropriate<BR> material.	Good The visualization step<BR> gave the audience an<BR> image of the future<BR> that they can work<BR> towards.	Excellent The visualization step was well adapted to the audience and gave them a clear and vivid image of the future that they can work towards.
Action Step	N/A No action was included.	Poor The action step was vague or non-existent. No real sense of closure; audience confused.	Fair Action step was general and the specific measures the audience would have to take vague. Final appeal was adequate.	Good The action step was<BR> appropriate given the<BR> audience and topic.<BR> The presentation has<BR> an effective final<BR> appeal.	Excellent The action step was excellent given the audience and topic. The speaker provided specific<BR> steps/measures needed to complete the action. The<BR> presentation has an effective final<BR> appeal.
Supports 30 %
Audience Analysis	N/A No common ground or audience analysis	Poor Presentation inappropriate<BR> for the audience or<BR> speaking situation.	Fair Presentation had generalized appeal or focused on only part of the audience.	Good Presentation interesting, but little<BR> specifically adapted to<BR> the audience.	Excellent Presentation very well adapted to the needs and interests of the audience.
Credibility	N/A No credibility included.	Poor Approach lacked<BR> credibility.	Fair Speaker’s credibility<BR> uncertain. Demonstrated minimal concern for the audience’s point of view.	Good Speaker appeared<BR> credible, and demonstrated some<BR> good will toward the<BR> audience.	Excellent Credibility. Speaker established<BR> credibility (character, charisma,<BR> competence), and demonstrated<BR> good will toward the audience.
Motive & Appeals ___ Maslow’s Hierarchy of Needs<BR> ___Contemporary American<BR> Values<BR> ___Rational appeals (science,<BR> logic)	N/A No motive and appeals used.	Poor Appeals were exaggerated and not backed up with supporting material.	Fair More appeals could be used to increase the interest and motivate the audience.	Good Appeals were used in<BR> an ethical way but<BR> minimal adaptation to<BR> the target audience.	Excellent A variety of appeals were used<BR> (emotional/rational) in an ethical<BR> way to maintain interest and<BR> increase the commitment by the<BR> audience.
Transitions	N/A No transitions are used.	Poor	Fair Transitions are bland and/or<BR> scarce.	Good Transitions are used<BR> here and there to aid<BR> movement through the<BR> speech.	Excellent Transitions are artfully used<BR> between each section and main<BR> point of the speech. At least one<BR> internal summary or preview is<BR> used.
Sources 4 sources used.	N/A No sources mentioned.	Poor	Fair Some sources are mentioned.<BR> Credibility of the sources is<BR> questionable.	Good Sources are mentioned<BR> and appear to be<BR> credible.	Excellent Sources are cited; proper credit<BR> is given to authors. Sources<BR> strengthened the argument;<BR> credible.
Mechanics 15 %
Eye Contact	N/A No significant eye contact<BR> is made.	Poor	Fair Eye contact is attempted,<BR> but not with each member<BR> of the audience.	Good Speaker has strong,<BR> direct eye contact<BR> during speech.	Excellent Speaker has strong, direct<BR> eye contact with each<BR> member of the audience.
Vocal Variety	N/A No vocal variety used.	Poor Language choice (manner)<BR> detracts from impression.	Fair Language choice (manner)<BR> is correct but unexciting.	Good Language choice<BR> (manner) increases<BR> interest.	Excellent Language choice (manner)<BR> increases the speaker’s<BR> credibility and positively<BR> affects the attitude of the<BR> audience.
Delivery	N/A More manuscript reading and no 1 page speaking notes or 10 index cards used.	Poor No meaningful<BR> extemporaneous delivery due to significant reading<BR> of the speech.<BR> <BR> No 1 page speaking notes or 10 index cards used.	Fair Somewhat<BR> extemporaneous delivery.<BR> Regular use of notes and some reading.<BR> <BR> No 1 page speaking notes or 10 index cards used.	Good Good extemporaneous delivery using notes as a guide.<BR> <BR> 1 page speaking notes or 10 index cards used.	Excellent Solid extemporaneous<BR> delivery, only subtly using<BR> notes for specific details.<BR> <BR> 1 page speaking notes or 10 index cards used.
Gestures, Posture, Movement	N/A N/A	Poor Gestures, posture,<BR> movement and<BR> impression management consistently detract from the message.	Fair Gestures, posture,<BR> movement and impression management occasionally detracts from the message.	Good Gestures, posture,<BR> movement and<BR> impression management complement the message.	Excellent Gestures, posture, movement and impression management complement and extend the message.
Volume, Pitch, Rate	N/A N/A	Poor Volume, rate and pitch consistently detract from the comprehensibility of<BR> the message.<BR> <BR> Vocal variety is non-<BR> existent.<BR> <BR> Disfluencies and<BR> articulation difficulties<BR> consistently distract from the presentation.	Fair Volume, rate and pitch sometimes distract from the comprehensibility of the message.<BR> <BR> Vocal variety is often<BR> monotone, losing audience interest.<BR> <BR> Disfluencies and<BR> articulation occasionally detracts from the message.	Good Volume, rate and pitch allow speaker to be clearly understood<BR> <BR> <BR> Vocal variety provides<BR> for an enjoyable speech.<BR> <BR> Articulation is good<BR> with minimal disfluencies.	Excellent Volume, rate and pitch enhance the message. (projection, normal rate, and<BR> conversational pitch).<BR> <BR> Vocal variety provides for an enjoyable speech. <BR> <BR> Keeps audience interested and<BR> involved.<BR> <BR> Lack of Disfluencies and effective articulation enhance the message.
Time	N/A N/A	Poor More than 2 minute over<BR> or under the time limit (10-12 minutes). Failed to meet the time limit.	Fair Greater than 1 seconds of 10-12 minutes over or under. Did not meet the time limit within the established<BR> parameters.	Good Within 30 seconds of 10-12 minutes, over or under. Appropriately<BR> met the time limit.	Excellent 10-12 minutes Effectively and appropriate met the time limit.
Persuasive Outline 10 %
Outline	N/A No outline submitted.	Poor	Fair Outline submitted, but not the correct format: Monroe's Motivated Sequence	Good	Excellent Outline submitted and in the correct format. Monroe's Motivated Sequence

Subjects:

Communication

Types:

Presentation

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