iRubric: ADVERTISEMENT rubric

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ADVERTISEMENT ADVERTISEMENT Students will create a magazine advertisement using persuasive details and vivid adjectives. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product. Rubric Code: H3663A By cheroola Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: (none)

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	Not Yet Meeting Expectations 2 pts	Below Expectations 4 pts	Meets Expectations 6 pts	Exceeds Expectations 8 pts
HOOK (Catchy phrase, image)	Not Yet Meeting Expectations No hook or hook is vague and uninteresting	Below Expectations Hook does not directly relate to product; hook is not completely unique	Meets Expectations Hook relates directly to product and catches the reader's attention	Exceeds Expectations Hook relates directly to product; eyecatching, unique, easily remembered; incites reader to purchase the product right away!
IMPORTANT INFORMATION	Not Yet Meeting Expectations Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience	Below Expectations Product name is clear; some details missing; appeals to the appropriate target audience	Meets Expectations Product name is clear and attractive; all important information present; appeals to the appropriate target audience	Exceeds Expectations Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN	Not Yet Meeting Expectations Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear	Below Expectations Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Meets Expectations Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Exceeds Expectations Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective