iRubric: Media Contact List Assessment rubric

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Media Contact List Assessment Media Contact List Assessment This is a rubric for assessing the media contact list for an undergrad public relations course. Rubric Code: H2X37B By mgroover Ready to use Private Rubric Subject: Communication Type: Writing Grade Levels: (none)

Media Contact List
	Poor 0 pts	Mastery Not Yet Reached 14 pts	Mastered - Good 16 pts	Mastered 20 pts
Rationale 50 %	Poor No rationale included for two or more of your selections	Mastery Not Yet Reached Weak rationale for choosing your media selections OR no rationale for one of your selections	Mastered - Good Adequate rationale for choosing your at least five of your selections	Mastered Clear and convincing rationale for choosing at least five of your media selections.
Contact Details 50 %	Poor Includes all required details about at least five contacts, including: Organization, Contact’s Name, Title, Snail Mail Address, E-mail Address, Phone Numbers (phone, fax, cell . . .), Website, Comments about this contact	Mastery Not Yet Reached Contains some of the required info	Mastered - Good Contains all the relevant contact info for less than the eight required contacts	Mastered Includes all required details about 2 newspapers, 2 TV stations, 1 radio station & 1 magazine, including: Organization, Contact’s Name, Title, Snail Mail Address, E-mail Address, Phone Numbers (phone, fax, cell . . .), Web site