iRubric: Promotional Movie Maker Project rubric

Content provides a strong support for the marketing objective. The images, words, phrases, and music matche the purpose of the assignment.

Content may support the point of view, but not throughout the entire presentation. The images, words, phrases, and music are not varied enough or do not engage the audience..

An attempt was made to match the content to the point of view but it needed more work. The images, words, phrases, and music are not appropriate or to not effective promote the program.

The content fails to match the goal of the assignment. The images, words, phrases, and music are not appropriate or are significantly incomplete.

Organization is clear and flows logically. It does not seem too short nor does it seem too long. Changes the screen image and/or audio on a regular basis to engage the audience. About 2 minutes or > in length.

Has some organization but needs improvement. Seems to drag or needs slightly more detai. Changes the media to engage the audience, but pacing could be improved. >1.5 min. and <2 min.

Presentation is disorganized. More editing is needed. It is either too long or too short. Uses more than one form of media, i.e. images and music, but doesn't engage the audience. Less than 1.5 min.

There is no attempt at organization. Editing is definitely needed. It is either too long or too short. Uses only one form of media, i.e. just images. Less than 1 min.

Grammar and usage were correct and it contributed to clarity, style and point of view.

Grammar and usage were typically correct and erors were few enough that they did not distract too much from the presentation.

Grammar and usage were typically correct but multiple errors distracted from the presentation.

Repeated errors in grammar and usage were so extreme, they distracted greatly from the presentation.