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Print Ad Design
Soda Bottle Label Design
Design an (8 X 10 vertical) ad that will go in the pages of the magazine students designed earlier in the course (100 points)
Rubric Code:
GXW22A6
By
sszabo
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Assessment
Grade Levels:
9-12
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Desktop Mode
Mobile Mode
Required Elements
Must contain: Imagery, tag line, product logo or picture of product.
Excellent
20 pts
Satisfactory
15 pts
Improvement Needed
10 pts
Unsatisfactory
5 pts
Incomplete
0 pts
Required Elements
20 pts
Excellent
Contains all required elements
Satisfactory
Contains most required elements
Improvement Needed
Contains some required elements
Unsatisfactory
Contains few required elements
Incomplete
Did not complete.
Creativity/Originality
Student showed concept development through 3 thumbnail sketches and used either humor, cleverness, or exaggeration to sell product.
Excellent
40 pts
Satisfactory
30 pts
Improvement Needed
20 pts
Unsatisfactory
10 pts
Incomplete
0 pts
Creativity/Originality
40 pts
Excellent
Was extremely creative and showed originality. Used a unique approach that truly enhanced the project.
Satisfactory
Was creative at times. Thoughtfully and uniquely completed the work.
Improvement Needed
Added a few original touches to enhance the project but did not incorporate it throughout.
Unsatisfactory
Little creative energy used during this project.
Was bland and predictable.
Incomplete
Did not complete.
Target Audience
Product was appropriate for gender and age-range of magazine readers.
Excellent
20 pts
Satisfactory
15 pts
Improvement Needed
10 pts
Unsatisfactory
5 pts
Incomplete
0 pts
Target Audience
25 pts
Excellent
Has strong sense of audience expectation or purpose of advertisement.
Satisfactory
Has clear sense of audience expectation or purpose of advertisement.
Improvement Needed
Has some sense of audience expectation or purpose of advertisement.
Unsatisfactory
Has limited sense of audience expectation or purpose of advertisement.
Incomplete
Did not complete.
Communication
Excellent
20 pts
Satisfactory
15 pts
Improvement Needed
10 pts
Unsatisfactory
5 pts
Incomplete
0 pts
Communication
25 pts
Excellent
Text and visuals work together with a high degree of effectiveness.
Satisfactory
Text and visuals work together with a considerable degree of effectiveness.
Improvement Needed
Text and visuals work together with some effectiveness.
Unsatisfactory
Text and visuals work together with limited effectiveness.
Incomplete
Did not complete.
Keywords:
graphic design
Subjects:
Arts and Design
Types:
Assignment
Assessment
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