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iRubric: Entrepreneur AFI Strategy Rubric

iRubric: Entrepreneur AFI Strategy Rubric

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Entrepreneur AFI Strategy Rubric 
Entrepreneur Marketing Client Presentation
Blueprint for client marketing direction.
Rubric Code: GXB2BX7
By jayschach
Ready to use
Private Rubric
Subject: Business  
Type: Project  
Grade Levels: Graduate

Powered by iRubric Criteria
100 % Total points 300
  Poor

20 pts

Fair

30 pts

Good

40 pts

Excellent

50 pts

SBDC Case Analysis
20 %

Background information on the company chosen.
Poor

Little or no detail provided.
Fair

Limited detail provided. Does not fully satisfy the expectations of the assignment.
Good

Provides a general assessment that covers basic company information, including company history/origin, size, products offered and any other relevant information to adequately familiarize the audience with the company.
Excellent

An outstanding assessment of the chosen company that includes their history/origin, size, products offered and other relevant information that results in a high level of audience familiarity with that company.
External and Internal Analysis
20 %

Summary of industry structure, competitive forces, and strategic groups.
Summary of internal resources, capabilities, and core competencies.
Poor

Little or no detail provided.
Fair

Detail provided, but of limited relevance. Does not fully satisfy the expectations of the assignment.
Good

Defines and discusses industry, structure, competitive forces, and strategic groups.
Summary of internal resources, capabilities, and core competencies.
Excellent

A definitive assessment that offers a robust look into industry, structure, competitive forces, and strategic groups.
Summary of internal resources, capabilities, and core competencies.
Business Strategy
20 %

Summary of the case strategy and your recommended improvements to the strategy.
Poor

Little or no detail provided.
Fair

Detail provided, but of limited relevance. Does not fully satisfy the expectations of the assignment.
Good

Presents a good overview of the company's Strategy and recommended improvements
Excellent

Presents an excellent look at the company's Strategy and recommended improvements
Implementation Plan
20 %

Summary of implementation process for presented strategy and suggested strategy.
Poor

Little or no detailed provided.
Fair

Detail provided, but of limited relevance for strategy implementation. Does not fully satisfy the expectations of the assignment.
Good

Offers a good understanding and review of company's presented strategy and your suggested strategy.
Excellent

Presents an excellent understanding and review of the company's presented strategy and your suggested strategy.
Gaining and Sustaining
10 %

Asking for the order! Summary of the competitive advantage for the case and hooking your audience in as a resource for the venture.
Poor

Little or no detailed provided.
Fair

Detail provided, but of limited relevance for competitive advantage and hooking the audience into investing in the venture
Good

Offers a good understanding and review of competitive advantage and hooking the audience into investing in the venture
Excellent

Presents an excellent understanding and review of the company's competitive advantage and hooking the audience into investing in the venture
Presentation Delivery
10 %

The order, flow and overall presentation of the required topics. Demonstrates the overall preparedness of the group.
Poor

Poor coordination/preparation and presentation lacked flow/transitions from one topic to the next.
Fair

Average coordination/preparation. Some flow between topics.
Good

Good coordination/preparation.
Excellent

Outstanding coordination/preparation.



Keywords:
  • blueprint, business,

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