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iRubric: Creating Ad for Your Product rubric
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Creating Ad for Your Product
Creating a Print Ad
Students will create a magazine advertisement using persuasive techniques and vivid adjectives. Advertisement can be for an original product(a product you create) or a product that is already on the market ( create a new ad for Pepsi, etc). Choose HOW you want to market and your target audience. Decide how best you can persuade those buyers to purchase your product.
Rubric Code:
GX9WAW9
By
lhoeler
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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Poor
0 pts
Fair
6 pts
Good
8 pts
Excellent
10 pts
Purpose of Ad
Poor
The ad does not address the consumer's needs.
Fair
The ad grabs the consumer's attention by meeting one consumer need.
Good
The ad grabs the consumer's attention by meeting two consumer needs.
Excellent
The ad grabs the consumer's attention by saving money,providing a better life, solving problems. Meets 3 consumer needs.
IMPORTANT INFORMATION
Poor
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience
Fair
Product name is clear; some details missing; appeals to the appropriate target audience
Good
Product name is clear<BR>
and attractive; all important information present; appeals to the appropriate target audience
Excellent
Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN
Poor
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
Fair
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Good
Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Excellent
Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
PERSUASIVE TECHNIQUES
Poor
No persuasive techniques have been used in the advertisement
Fair
One type of persuasive technique has been used in the advertisement
Good
Two different types of persuasive techniques have been used in the advertisement
Excellent
More than two different persuasive techniques have been used in the advertisment
Keywords:
magazine advertisement
Subjects:
Business
English
Types:
Project
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