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iRubric: Ad deconstruction Rubric Worksheet

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Ad deconstruction Rubric Worksheet Ad deconstruction Rubric Worksheet ACOL204-Digital Technologies for Marketing(1) Rubric Code: GX9A73B By sal_eh Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: Undergraduate

Ad deconstruction Project
	Excellent 4 (N/A)	Good 3 (N/A)	Fair 2 (N/A)	Poor 1 (N/A)
CONTENT
Introduction 2 pts	Excellent Introduction is clear and concise.	Good Introduction is acceptable.	Fair Introduction sounded a bit choppy and confusing.	Poor Introduction is unclear.
Subject Knowledge 3 pts	Excellent Student demonstrates full knowledge by answering all questions with explanations and elaboration.	Good Student is at ease with expected answers to all questions, without elaboration.	Fair Student is uncomfortable with information and is able to answer only rudimentary questions.	Poor Student does not have grasp of information; student cannot answer questions about subject.
Organization 3 pts	Excellent Student presents information in logical, interesting sequence which audience can follow.	Good Student presents information in logical sequence which audience can follow.	Fair Audience has difficulty following presentation because student jumps around.	Poor Audience cannot understand presentation because there is no sequence of information.
Conclusion 2 pts	Excellent The presentation was summed up clearly and effectively, with key points emphasized.	Good The presentation was summed up clearly.	Fair The presentation conclusion was confusing.	Poor An attempt was made to conclude the presentation.
Mechanics 1 pts	Excellent Presentation has no misspellings or grammatical errors.	Good Presentation has no more than two misspellings and/or grammatical errors.	Fair Presentation has three misspellings and/or grammatical errors.	Poor Student’s presentation has four or more spelling and/or grammatical errors.
SPEAKING SKILLS
Delivery 2 pts	Excellent The student speaks very clearly without hesitation. Pronunciation and intonation sound natural.	Good The student speaks with some hesitation. Problems with pronunciation and intonation do not prevent communication.	Fair The student hesitates frequently. Problems with pronunciation and intonation distort meaning and inhibit communication in some instances.	Poor Frequent hesitations and extreme problems with pronunciation cause communication to break down.
Eye Contact 1 pts	Excellent Presenter keeps head up, look relaxed and confident; establishes eye contact with audience during presentation.	Good Presenter stand up straight and establishes eye contact with audience during presentation.	Fair Presenter sometimes stand up straight and establishes eye contact with audience during presentation.	Poor Slouches and or doesn't look at the audience during presentation.
Volume 1 pts	Excellent Presenter can be easily heard by all. No gum, etc.	Good Presenter speaks loudly and clearly most of the time.	Fair Presenter speaks slowly an and not so clear.	Poor Presenter Speaks too quietly and not clearly.
Quality of Work
Total Points 15 pts - Exceptional (points: 13-15) - Above expectations (points: 10-12) - Satisfactory (points: 7-9) - Below expectations (points: 4-6) - Unsatisfactory (points: 0-3)	Excellent Points: 13-15 performance well exceed expectations. (exceptionally done)	Good Points: 10-12 performance is above specified expectations. (well done)	Fair Points: 7-9 Performance is less than specified expectations. (fairly done)	Poor Points: 4-6 Performance is lower than specified expectations. (poorly done)

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