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iRubric: Hands-on Illustrator/InDesign Assessment rubric

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Hands-on Illustrator/InDesign Assessment Hands-on Illustrator/InDesign Assessment In Adobe Illustrator, develop & design an event poster based on one of the vintage travel poster examples given. Assume a print size of letter (8.5"x11".) This is to be a 4 color process (CMYK) job. The vector art should be similar to the original vintage poster that the student has chosen, yet be creative and original. All headline and body copy from the original design must be used, but students should take the opportunity to rearrange their placement and change colors/fonts and other typographical elements in order to take better advantage of design principles. Students must save the design in the correct file format and place in a new InDesign document, then properly package the document for print production. Rubric Code: GX2C95C By sumidahilo Ready to use Public Rubric Subject: Arts and Design Type: Assignment Grade Levels: 9-12

Poster
	Poor 1 pts	Fair 3 pts	Good 4 pts	Excellent 5 pts
Theme appropriate look and feel for chosen event. Eye catching imagery, color and text.	Poor No clear theme and look is not appropriate to the event.	Fair The original theme is somewhat clear and appropriate to the event. Some effort shown with color, imagery and text.	Good The theme is clear and appropriate to the event. Good use of color, imagery and text to create an interesting and eye catching design.	Excellent The theme is very clear with an exemplary effort in color use, imagery and text to create an exciting and successful design without exactly reproducing the original.
Composition & Layout Effort with design	Poor Confusing and scattered. No direction	Fair Some direction but still a little confusion.	Good Direct and understandable. Shows some effort in using design elements and principles.	Excellent Direct, creative, understandable and effective. evidence of grid system, consideration of design elements and shows a high level of understanding of design aesthetics.
Typography Effort with type choices and setting	Poor Typography unreadable or inappropriate to the design. No attention to hierarchy, font choice, kerning/tracking, leading, alignment and other type treatments.	Fair Type present not exactly appropriate or is not easily read. little success with hierarchy of information, type choice, alignment, kerning, leading. Shows some effort to stylize text for layout.	Good Type appropriate and styled. Acceptable amount of effort shown with hierarchy of information, type choice, alignment, kerning, leading. All text is readable.	Excellent Type appropriate, styled, and positioned excellently. Clear attention to kerning/tracking, leading and alignment. Used type as a pivotal element in layout. Hierarchy clear and successful in conveying appropriate information. Exceptional readabilithy.
Use of Illustrator proficiency at using Illustrator to create quality vector artwork.	Poor Does not have understanding of application program. No effort in using tools. No effort made to improve upon the original design.	Fair Some understanding of program but little effort displayed with tools. Little experimentation. Little or no improvement from the original design.	Good Good understanding of application program with some experimentation in the use of illustration tools/techniques. Improved the original design.	Excellent Excellent understanding of application program. Advanced use of tools & techniques. Exceptional end result - leaps and bounds above the original design.
InDesign Package Quality, print ready design prepared in a package folder.	Poor Illustrator file not linked properly, incorrect color mode, incorrect format and/or scale. Package folder was not made correctly.	Fair More than two of the criteria were not considered: -file format & linking -color mode -scale/format -package folder	Good One or two of the criteria were not considered: -file format & linking -color mode -scale/format -package folder	Excellent All of the package criteria were met.
Followed instructions Student followed the instructions in the Hands-on Exam document.	Poor Instructions were largely ignored.	Fair Some instructions followed.	Good Most instructions were followed.	Excellent All of the instructions were followed. Exceptional attention to detail & quality assurance.

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Arts and Design

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