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iRubric: Colony Billboard Advertisement rubric

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Colony Billboard Advertisement Magazine/Billboard Advertisement Student will create a billboard to entice the audience to move his/her chosen colony. Rubric Code: G9C8AA By jennaboyte Ready to use Public Rubric Subject: Social Sciences Type: Project Grade Levels: K-5

Colony Billboard
	Almost There! 70 pts	Meets Expectations 80 pts	Very Good 90 pts	Excellent 100 pts
HOOK (catchy phrase, image, slogan)	Almost There! No hook or hook is vague	Meets Expectations Hook does not directly relate to colony; hook is not completely unique	Very Good Hook relates directly to colony and catches the reader's attention	Excellent Hook relates directly to colony; eyecatching, unique, easily remembered; entices reader to settle in the new colony!
Important Information	Almost There! Colony name is evident; may be messy; many details missing; may not be aimed at the appropriate target audience	Meets Expectations Colony name is clear; some details missing; appeals to the appropriate target audience	Very Good Colony name is clear and attractive; all important information present; appeals to the appropriate target audience	Excellent Colony name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
Overall Design	Almost There! Messy; inadequate text - either too sparse or too wordy; image missing, too small, or unclear	Meets Expectations Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to colony)	Very Good Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Excellent Layout simple and balanced with an adequate amount of white space; excellent description of colony; illustrations highly effective
Mechanics	Almost There! Limited ability to control conventions of mechanics and usage impairs readability	Meets Expectations Errors in use of conventions of mechanics and usage distract, but do not impede, the reader	Very Good Demonstrates control of conventions of punctuation, capitalization, spelling and usage.	Excellent Demonstrates exceptionally strong command of conventions of punctuation, capitalization, spelling and usage.
Persuasive language	Almost There! No persuasive language has been used in the advertisement	Meets Expectations Little persuasive language has been used in the advertisement	Very Good Some persuasive language has been used in the advertisement	Excellent Rich persuasive language has been used in the advertisment