iRubric: Creating and Marketing a Product rubric

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Creating and Marketing a Product Create an unique product, 30-second commercial, and a printed ad. Rubric Code: G76X78 By ddinger Draft Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Product Creation and Marketing Enter rubric description
	Poor 2 pts	Fair 4 pts	Good 6 pts
Product Unique/original in creation	Poor Product contains little originality	Fair Product contains some creativity	Good Product is very unique
Product Name Product name is original	Poor Name does not create excitement	Fair Name somewhat describes the product	Good Name is original and describes the product
Product Presentation Product appearance	Poor Final product not produced, or poorly done	Fair Final product has the look of something created professionally, needs some work	Good Final product looks great, you would purchase it in a retail setting
Printed Ad Printed Ad for Product	Poor Ad does not give very much information about product	Fair Ad gives most of the information about product	Good Ad gives adequate information about product and is informative
Product Commercial Highlight	Poor Commercial is off topic or in poor taste	Fair Commercial adequately highlights the product	Good Commercial highlights aspects of product in the most positive light.
Timing of Commercial	Poor Commercial contains less than 10 seconds of usable airtime or more than 60 seconds of air time	Fair Plus or minus 20 seconds	Good Plus or minus 5 seconds, makes good use of air time