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iRubric: Social Media Development Rubric

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Social Media Development Rubric This is an assessment rubric to be used with the social media development workshop with faculty and staff. Rubric Code: G753W6 By meghannmm Ready to use Public Rubric Subject: Computers Type: Assessment Grade Levels: Graduate, Post Graduate

Social Media Development
	Poor 1 pts	Fair 2 pts	Good 3 pts
Objective 1.3 Given a computer with internet access, the learner will search three different social media channels using the search tool.	Poor Presents 0-2 social media channels.	Fair Presents 3 social media tools.	Good Presents 3 social media tools relevant to the learner's intended audience.
Objective 4.2 Given a computer, the learner will assemble 10 examples of trends in the social media channel.	Poor Provides 0-8 examples of trends in social media channels.	Fair Provides 9+ trends in social media channels that are recent and relevant.	Good Provides 10 or more trends in social media channels that are recent, relevant and reflective of the social media channel chosen.
Objective 4.1 Without assistance, the learner will construct five posts demonstrating language syntax and vernacular familiar to the social media channel.	Poor Constructs 0-3 posts in chosen social media channel demonstrating little to no language syntax and vernacular familiar to the social media channel.	Fair Constructs 4-5 posts in chosen social media channel demonstrating some language syntax and vernacular familiar to the social media channel.	Good Constructs 5 or more posts in chosen social media channel demonstrating an understanding of language syntax and vernacular familiar to the social media channel.
Objective 6.0 Given a set of topics, the learner will construct two weeks of social media content.	Poor Constructs two weeks of content.	Fair Constructs two weeks of content observing frequency best practices.	Good Constructs two weeks of content observing frequency best practices and is relevant to the intended audience.
Objective 7.0 Using developed content, the learner will schedule social media posts.	Poor Schedules content on paper and releases it on social media channel in real-time.	Fair Pre-schedules content using a web based program.	Good Pre-schedules content using a web based program and observes time of day and day of week posting trends for intended audience.