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Capzles Digital Essay Rubric Re-Built 
International Expansion Assignment
Rubric Code: G63426
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Capzles Digital Essay Rubric
  0

0 pts

1

1 pts

2

2 pts

3

3 pts

4

4 pts

5

5 pts

6

6 pts

7

7 pts

8

8 pts

9

9 pts

10

10 pts

Number of Events

0

Less than 3 events.
1

At least 3 events and no stacks.
2

At least 4-5 events and 1 stack.
3

At least 4-5 events and 1 stack.
4

At least 4-5 events and 1 stack.
5

At least 6-7 events and 1-2 stacks.
6

At least 6-7 events and 1-2 stacks.
7

At least 6-7 events and 1-2 stacks.
8

At least 8-10 events and 2 stacks.
9

At least 8-10 events and 2 stacks.
10

At least 8-10 events and 2 stacks.
Mechanics/Terminology

0

Too many errors to read.
No International Business Terminology.
1

There are more than 10 spelling, punctuation and grammar errors.
Very little International Business terminology is incorporated OR it is incorrectly used.
2

Between 6 and 10 spelling, punctuation and grammar errors.
Some International Business terminology is incorporated, although it may not be used correctly.
3

Between 6 and 10 spelling, punctuation and grammar errors.
Some International Business terminology is incorporated, although it may not be used correctly.
4

Between 6 and 10 spelling, punctuation and grammar errors.
Some International Business terminology is incorporated, although it may not be used correctly.
5

Between 3 and 5 spelling, punctuation and grammar errors.
Some International Business terminology is effectively incorporated.
6

Between 3 and 5 spelling, punctuation and grammar errors.
Some International Business terminology is effectively incorporated.
7

Between 3 and 5 spelling, punctuation and grammar errors.
Some International Business terminology is effectively incorporated.
8

Spelling, punctuation and grammar are correct throughout. Less than 3 errors.
International Business terminology is effectively incorporated including key terms such as:
- Trade/Barriers to Entry
- Import/Export
- Labour/Employment/ Wages
- Joint Venture
- Foreign Ownership
- Currency Exchange
- Social Responsibility/Ethics
- Manufacturing Practices/Factory Conditions
- Government Regulations
- Market Entry Strategy
- Local Customs/Cultures
9

Spelling, punctuation and grammar are correct throughout. Less than 3 errors.
International Business terminology is effectively incorporated including key terms such as:
- Trade/Barriers to Entry
- Import/Export
- Labour/Employment/ Wages
- Joint Venture
- Foreign Ownership
- Currency Exchange
- Social Responsibility/Ethics
- Manufacturing Practices/Factory Conditions
- Government Regulations
- Market Entry Strategy
- Local Customs/Cultures
10

Spelling, punctuation and grammar are correct throughout. Less than 3 errors.
International Business terminology is effectively incorporated including key terms such as:
- Trade/Barriers to Entry
- Import/Export
- Labour/Employment/ Wages
- Joint Venture
- Foreign Ownership
- Currency Exchange
- Social Responsibility/Ethics
- Manufacturing Practices/Factory Conditions
- Government Regulations
- Market Entry Strategy
- Local Customs/Cultures
Content/Facts

0

Missing description/details section.
1

Facts are often inaccurate for events reported on the Capzle. Facts appear random and to not connect to a thesis
and/or
description/details section is only one sentence.
2

Facts are accurate for most (~75%) of the events reported on the Capzle. Facts are somewhat out of order and vaguely connect to a thesis
and/or
description/details section is only two sentences and is unsupported by research (mostly general statements).
3

Facts are accurate for most (~75%) of the events reported on the Capzle. Facts are somewhat out of order and vaguely connect to a thesis
and/or
description/details section is only two sentences and/or is unsupported by research (several vague or general statements).
4

Facts are accurate for most (~75%) of the events reported on the Capzle. Facts are somewhat out of order and vaguely connect to a thesis
and/or
description/details section is only two sentences and/or is
mostly unsupported by research (several vague or general statements).
5

Facts are accurate for almost all events reported on the Capzle. Facts flow and support the thesis. Description/details section is at least two sentences, somewhat comprehensive and SPECIFIC, mostly unsupported by research (several vague or general statements).
6

Facts are accurate for almost all events reported on the Capzle. Facts flow and support the thesis. Description/details section is at least two sentences, mostly comprehensive and SPECIFIC, supported by research (some vague or general statements).
7

Facts are accurate for almost all events reported on the Capzle. Facts flow and support the thesis. Description/details section is at least two sentences, mostly comprehensive and SPECIFIC, supported by research (some vague or general statements).
8

Facts are accurate for all events reported on the Capzle. Facts flow and effectively support the thesis. Description/details section is comprehensive and SPECIFIC, supported by research (no vague or general statements).
9

Facts are accurate for all events reported on the Capzle. Facts flow and effectively support the thesis. Description/details section is comprehensive and SPECIFIC, supported by research (no vague or general statements).
10

Facts are accurate for all events reported on the Capzle. Facts flow and effectively support the thesis. Description/details section is comprehensive and SPECIFIC, supported by research (no vague or general statements).
Multimedia Integration

0

No multimedia.
1

Multimedia is ineffective and does not support a thesis. Missing two elements of: images (photographs, maps), audio, and video. No background music.
2

Some multimedia is effective but does not support a thesis. Missing two elements of: images (photographs, maps), audio, and video. Ineffective background music.
3

Some multimedia is effective but does not support a thesis. Missing two elements of: images (photographs, maps), audio, and video. Ineffective background music.
4

Some multimedia is effective but does not support a thesis. Missing two elements of: images (photographs, maps), audio, and video. Ineffective background music.
5

Most multimedia is effective and supports the thesis. Missing one element of: images (photographs, maps), audio, and video. Used background music.
6

Most multimedia is effective and supports the thesis. Missing one element of: images (photographs, maps), audio, and video. Used background music.
7

Most multimedia is effective and supports the thesis. Missing one element of: images (photographs, maps), audio, and video. Used background music.
8

All multimedia is effective and supports the thesis. Combination of images (photographs, maps), audio, and video. Effective choice of background music.
9

All multimedia is effective and supports the thesis. Combination of images (photographs, maps), audio, and video. Effective choice of background music.
10

All multimedia is effective and supports the thesis. Combination of images (photographs, maps), audio, and video. Effective choice of background music.
Readability/Int.Bus. Focus

0

There is no Capzle.
1

The Capzle is difficult to follow.
There is no International Business focus. Events are unrelated or irrelevant.
2

The Capzle is relatively easy to follow.
There is little International Business focus. Most events are unrelated or irrelevant.
3

The Capzle is relatively easy to follow.
There is little International Business focus. Most events are unrelated or irrelevant.
4

The Capzle is relatively easy to follow.
There is little International Business focus. Most events are unrelated or irrelevant.
5

The overall appearance of the Capzle is somewhat pleasing and easy to follow.
Although there is some International Business focus, there are several events that are unrelated or irrelevant (ie. product line, advertising).
6

The overall appearance of the Capzle is somewhat pleasing and easy to follow.
Although there is some International Business focus, there are several events that are unrelated or irrelevant (ie. product line, advertising).
7

The overall appearance of the Capzle is somewhat pleasing and easy to follow.
The primary focus is International Business, although there may be three or four events that are unrelated or irrelevant (ie. product line, advertising).
8

The overall appearance of the Capzle is pleasing and easy to follow.
The primary focus is International Business, although there may be one or two events that are unrelated or irrelevant (ie. product line, advertising).
9

The overall appearance of the Capzle is pleasing and easy to follow.
The entire focus is International Business.
10

The overall appearance of the Capzle is pleasing and easy to follow.
The entire focus is International Business.
Title/Headline

0

The title is missing.
None of the events have a title.
1

The title is unrelated to the topic.
More than five events do not have a title.
2

The Capzle has a title but no thesis statement or point of view.
One to five events do not have a title.
3

The Capzle has a title but no thesis statement or point of view.
The file extension was not removed from three to five event titles.
4

The Capzle has a title but no thesis statement or point of view.
The file extension was not removed from one or two event titles.
5

The Capzle has a title but no thesis statement or point of view.
More than five events do not have correct titles.
6

The Capzle has an effective title that accurately describes the material and includes a thesis statement or a point of view.
Three to five events do not have a correct title.
7

The Capzle has a title but no thesis statement or point of view.
One or two events do not have a correct title.
8

The Capzle has an effective title that accurately describes the material and includes a thesis statement or a point of view.
Each event has a correct title.
9

The Capzle has a creative title that accurately describes the material and includes a thesis statement or a point of view.
Each event has a title and more than half are creative.
10

The Capzle has a creative title that accurately describes the material and includes a thesis statement or a point of view.
Each event has a creative title.
Presentation

0

The student did not present AND did not submit evaluation forms.
1

The student did not present OR did not submit evaluation forms.
2

The student's partner spoke or the student did not demonstrate evidence of learning.
The student submitted an evaluation form for at least half of the other students' presentations.
3

The student's partner spoke or the student did not demonstrate evidence of learning.
The student submitted an evaluation form for almost every other student's presentation.
4

The student lacked confidence about the topic but still demonstrated evidence of learning.
The student may have read the details.
The student submitted an evaluation form for at least half of the other students' presentations.
5

The student lacked confidence about the topic but still demonstrated evidence of learning.
The student may have read the details.
The student submitted an evaluation form for almost every other student's presentation.
6

The student was mostly confident about the topic and demonstrated some evidence of learning.
The student may have read the details.
The student submitted an evaluation form for almost every other student's presentation.
7

The student was mostly confident about the topic and demonstrated evidence of learning.
The student may have read the details.
The student submitted an evaluation form for almost every other student's presentation.
8

The student spoke with confidence about the topic and demonstrated evidence of learning.
The student submitted an evaluation form for almost every other student's presentation.
9

The student spoke with confidence about the topic and clearly demonstrated evidence of learning.
The student submitted an evaluation form for almost every other student's presentation.
10

The student spoke with confidence about the topic and clearly demonstrated evidence of learning.
The student submitted an evaluation form for every other student's presentation.
Preparation

0

The student did not have the topic approved and did not submit the required steps prior to building the Capzle.
1

The student had the topic approved but did not submit the required steps prior to building the Capzle.
2

The student emailed the Login OR received Topic Approval, AND submitted one of the required steps prior to building the Capzle:
- Essential Question
- Thesis
- Key Points
- Sample Websites
- Sample Media
- Minimum of two citations for articles found using JSTOR
3

The student emailed the Login AND received Topic Approval, AND submitted one of the required steps prior to building the Capzle:
- Essential Question
- Thesis
- Key Points
- Sample Websites
- Sample Media
- Minimum of two citations for articles found using JSTOR
4

The student emailed the Login OR received Topic Approval, AND submitted two of the required steps prior to building the Capzle:
- Essential Question
- Thesis
- Key Points
- Sample Websites
- Sample Media
- Minimum of two citations for articles found using JSTOR
5

The student emailed the Login AND received Topic Approval, AND submitted two of the required steps prior to building the Capzle:
- Essential Question
- Thesis
- Key Points
- Sample Websites
- Sample Media
- Minimum of two citations for articles found using JSTOR
6

The student emailed the Login OR received Topic Approval, AND submitted three of the required steps prior to building the Capzle:
- Essential Question
- Thesis
- Key Points
- Sample Websites
- Sample Media
- Minimum of two citations for articles found using JSTOR
7

The student emailed the Login, received Topic Approval, and submitted three of the required steps prior to building the Capzle:
- Essential Question
- Thesis
- Key Points
- Sample Websites
- Sample Media
- Minimum of two citations for articles found using JSTOR
8

The student emailed the Login, received Topic Approval, and submitted four of the required steps prior to building the Capzle:
- Essential Question
- Thesis
- Key Points
- Sample Websites
- Sample Media
- Minimum of two citations for articles found using JSTOR
9

The student emailed the Login, received Topic Approval, and submitted five of the required steps prior to building the Capzle:
- Essential Question
- Thesis
- Key Points
- Sample Websites
- Sample Media
- Minimum of two citations for articles found using JSTOR
10

The student emailed the Login, received Topic Approval, and submitted all of the required steps prior to building the Capzle:
- Essential Question
- Thesis
- Key Points
- Sample Websites
- Sample Media
- Minimum of two citations for articles found using JSTOR
Research

0

There is no research.
1

The student DID NOT use any credible sources.
Information is from non-academic, questionable or dubious sources/websites.
Research notes are NOT comprehensive AND NOT relevant to the topic.
2

The student DID NOT use any credible sources.
Information is from non-academic, questionable or dubious sources/websites.
Research notes are NOT comprehensive OR NOT relevant to the topic.
3

The student DID NOT use the JSTOR database AND DID NOT use information from other credible sources such as company or government websites. There is information from MORE THAN TWO questionable or dubious sources/websites.
Research notes are NOT comprehensive OR NOT relevant to the topic.
4

The student DID NOT use the JSTOR database OR DID NOT use information from other credible sources such as company or government websites. There is information from a MAXIMUM of TWO questionable or dubious sources/websites.
Research notes are NOT comprehensive OR NOT relevant to the topic.
5

The student used the JSTOR database to find at least ONE article from academic journals AND used information from other credible sources such as company or government websites. There is information from a MAXIMUM of TWO questionable or dubious sources/websites.
Research notes are NOT comprehensive OR NOT relevant to the topic.
6

The student used the JSTOR database to find at least ONE article from academic journals AND used information from other credible sources such as company or government websites. There is NO information from questionable or dubious sources/websites.
Research notes are somewhat comprehensive AND somewhat relevant to the topic.
7

The student used the JSTOR database to find at least TWO articles from academic journals AND used information from other credible sources such as company or government websites. There is NO information from questionable or dubious sources/websites.
Research notes are somewhat comprehensive AND mostly relevant to the topic.
8

The student used the JSTOR database to find at least TWO articles from academic journals AND used information from other credible sources such as company or government websites. There is NO information from questionable or dubious sources/websites.
Research notes are mostly comprehensive AND almost always relevant to the topic.
9

The student used the JSTOR database to find at least TWO articles from academic journals AND used information from other credible sources such as company or government websites. There is NO information from questionable or dubious sources/websites.
Research notes are mostly comprehensive AND relevant to the topic.
10

The student used the JSTOR database to find at least TWO articles from academic journals AND used information from other credible sources such as company or government websites. There is NO information from questionable or dubious sources/websites.
Research notes are comprehensive AND relevant to the topic.
Citations

0

No sources are provided.
1

The student provides sources but they are not in APA format and/or the References page is not submitted.
2

One out of five of the following are correct in APA format including:
1. Double Space
2. Indents
3. References Title
4. Alphabetical Order
5. Citations for Images and Videos
and/or more than five other formatting errors such as author names, italics, date of publication.
3

One out of five of the following are correct in APA format including:
1. Double Space
2. Indents
3. References Title
4. Alphabetical Order
5. Citations for Images and Videos
and/or more than three other formatting errors such as author names, italics, date of publication.
4

Two out of five of the following are correct in APA format including:
1. Double Space
2. Indents
3. References Title
4. Alphabetical Order
5. Citations for Images and Videos
and less than seven other formatting errors such as author names, italics, date of publication.
5

Two out of five of the following are correct in APA format including:
1. Double Space
2. Indents
3. References Title
4. Alphabetical Order
5. Citations for Images and Videos
and less than five other formatting errors such as author names, italics, date of publication.
6

Three out of five of the following are correct in APA format including:
1. Double Space
2. Indents
3. References Title
4. Alphabetical Order
5. Citations for Images and Videos
and less than four other formatting errors such as author names, italics, date of publication.
7

Three out of five of the following are correct in APA format including:
1. Double Space
2. Indents
3. References Title
4. Alphabetical Order
5. Citations for Images and Videos
and less than three other formatting errors such as author names, italics, date of publication.
8

Four out of five of the following are correct in APA format including:
1. Double Space
2. Indents
3. Refences Title
4. Alphabetical Order
5. Citations for Images and Videos
and less than three other formatting errors such as author names, italics, date of publication.
9

Four out of five of the following are correct in APA format including:
1. Double Space
2. Indents
3. References Title
4. Alphabetical Order
5. Citations for Images and Videos
and a maximum of two minor formatting errors such as author names, italics, date of publication.
10

All of the following are correct in APA format including:
1. Double Space
2. Indents
3. References Title
4. Alphabetical Order
5. Citations for Images and Videos
and a maximum of two minor formatting errors such as author names, italics, date of publication.




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