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iRubric: Marketing Brochure- Newly Designed Hybrid Vehicle rubric

iRubric: Marketing Brochure- Newly Designed Hybrid Vehicle rubric

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Marketing Brochure- Newly Designed Hybrid Vehicle 
Students are to research the hybrid vehicle technology. They may research this technology using the internet or any other resources they can find. They are to choose a hybrid vehicle that they will try to sell to the class by creating a tri-fold brochure that captures her interest. Pretending that the class fully understands cars and is a tough sell when it comes to this technology, you should provide graphical representations on the mechanics of the car and a set of technical specifications that will surely impress her. Of course, a reasonable price tag is always attractive as well as a variety of options such as an electric sunroof, various stereo packages, power accessories and a good variety of exterior/interior colors. Don't forget leather upholstery as an option! How fast can she go from 0 to 60 mph? Good luck!
Rubric Code: G5BB59
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Hybrid Vehicle Design
  Excellent

3 pts

Good

2 pts

Fair

1 pts

Oh no!!

0 pts

Vehicle Design

Information may be researched via the internet or other resources.

Excellent

Vehicle design is based on valid hybrid vehicle technology. Aerodynamics is considered in the design. Safety is also considered. Vehicle has been named.
Good

Slight evidence of the use of valid hybrid technology. Consideration of aerodynamics or safety but not both. Vehicle has not been named.
Fair

Slight evidence of hybrid design. No mention or use of aerodynamics or safety in vehicle design. No vehicle name.
Oh no!!

Did not use hybrid technology at all.
Tri-fold Brochure

Must be the size of a piece of construction paper or 8.5" x 11" paper folded in a tri-fold configuration.

Excellent

Created a tri-fold brochure to include all information to adequately market this vehicle. Use of drawings to describe the technology and the vehicle as a finished product is key. Included in brochure is a list of technical specifications (see below).
Good

Created a tri-fold brochure to include all information to adequately market this vehicle. Use of drawings to describe car, but no details on the hybrid technology. Technical specifications included(see below).
Fair

Tri-fold brochure is incomplete. Not enough content or pictures to fill a tri-fold brochure.
Oh no!!

No tri-fold brochure is produced or it is of the incorrect size.
Graphics/Pictures

Excellent

Graphics used to show vehicle design from several angles. Drawings used to illustrate hybrid technology design.
Good

Some graphics used to describe vehicle. Did not use multiple views or did not illustrate drawings for the hybrid technology.
Fair

Drawings of poor quality used with little attention to details.
Oh no!!

No graphics or drawings used.
Grammar/Spelling

Excellent

Brochure is presented with no grammatical errors or misspelled words. Verbiage is descriptive and convincing.
Good

Brochure is presented with one or more grammatical or spelling errors.
Fair

Several grammatical error or spelling errors.
Oh no!!

Grammar or spelling is of poor quality or nonsensical.
Technical Specifications

Excellent

Technical specifications shall include but are not limited to: horsepower, engine size, fuel economy, weight, trunk space, 0-60 mph in ? seconds, price, warranty, battery life,
Good

Technical specifications are missing one or two items.
Fair

Technical specifications are missing several items.
Oh no!!

No technical specifications cited.
Neatness

Excellent

Brochure is prepared with extreme neatness or is prepared using a computer.
Good

Brochure is slightly messy.
Fair

Brochure is messy and prepared with little regard to overall quality.
Oh no!!

Brochure is extremely messy.



Keywords:
  • Hybrid Vehicle Brochure


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