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iRubric: Project 4 Final Marketing Plan rubric

iRubric: Project 4 Final Marketing Plan rubric

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Project 4 Final Marketing Plan 
Project 2 Marketing Plan
This paper includes all elements in Projects 1-3.
Rubric Code: G48AAX
By Jessycatl
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

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  Insufficient

2 pts

Good

4 pts

Proficient

6 pts

Excellent

8 pts

Project 1
8 pts

communiation needs, target market, demographically and psychographically, Marcom goals, charts should be added in the appendix.
Insufficient

Information was inaccurate, off topic and no citation of references, or listing of sources existed. No graphs and charts exist.
Good

Information was limited and missing, some sources were cited.
Proficient

Information was good, and very accurate,most of the paper had proper citations. Topic was strong and very informative. Charts and Graphs are included in the appendix or in the paper.
Excellent

All elementes of Project one are accurate and in depth, accurate information; amount of information is abundant; proper noting of sources.
Charts and Graphs are included in the appendix or in the paper.
Project 2
8 pts

Introduction, advertising campaign, execution, feasibility, slogan and storyboard.
Insufficient

Information was inaccurate, off topic and no citation of references, or listing of sources existed. No story board exist in the paper.
Good

Information was limited and missing, some sources were cited.
Proficient

Information was good, and very accurate,most of this section of the paper had proper citations. Topic was strong and very informative. The storyboard is included in the appendix of the paper.
Excellent

All elementes of Project two are accurate and in depth, accurate information; amount of information is abundant; proper noting of sources.
The storyboard is included in the appendix of the paper.
Project 3
8 pts

Introduction, Campaign feasibility, sales promotion, Promotional campaign with 4 promotions, public relations.
Insufficient

Information was inaccurate, off topic and no citation of references, or listing of sources existed. No story board exist in the paper.
Good

Information was limited and missing, some sources were cited.
Proficient

Information was good, and very accurate,most of this section of the paper had proper citations. Topic was strong and very informative. The storyboard is included in the appendix of the paper.
Excellent

All elementes of Project two are accurate and in depth, accurate information; amount of information is abundant; proper noting of sources.
The storyboard is included in the appendix of the paper.
Organization
8 pts

Insufficient

Projects 1, 2 and 3 have no corrections, poorly organized, Did not follow directions, Double spaced, 12pt font.
No Past grades are included with this packet.
Good

Projects 1, 2 and 3 have some of the corrections made, half heartly organized in a notebook with plastic page protectors or bound. Double spaced, 12pt font.
Past graded projects are included with this packet.
Proficient

Projects 1, 2 and 3 have most of the corrections made, neatly organized in a notebook with plastic page protectors or bound. Double spaced, 12pt font.
Past graded projects are included with this packet.
Excellent

Projects 1, 2 and 3 have all corrections made, neatly organized in a notebook with plastic page protectors or bound. Double spaced, 12pt font.
Past graded projects are included with this packet.
Spelling, Grammer and Creativity
Total of 2.5 points each.
Spelling and Grammer
3 pts

Insufficient

- Paper contains numerous grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Good

- Paper contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Proficient

- Paper contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Excellent

- Rules of grammar, usage, and punctuation are followed; spelling is correct.
- Language is clear and precise; sentences display consistently strong, varied structure.






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