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iRubric: Promotional Video rubric
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Promotional Video
Promotional Video
Student(s) will produce a promo/ad at least 1 minute in length on an a promotional video for an event or club at FHS.
Rubric Code:
G2XAWAA
By
jwjgward
Ready to use
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
9-12
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Promotional Video
Advanced
20 pts
Proficient
15 pts
Basic
10 pts
Below Basic
5 pts
Promotional value
Advanced
The message was thoroughly covered in an interesting and creative manner
Proficient
Some key information was not included
Basic
Weak, but adequate
Below Basic
Minimal, if any, effort
Visual Impact
Advanced
Footage steady and in focus;no headroom or alignment errors; shots used are very creative; good graphics or special effects added to the video (if applicable)
Proficient
1 or 2 errors that could not be removed in editing; some visual impact
Basic
Some parts are difficult to watch because basic camera skills are weak; visuals are not original
Below Basic
Errors make viewing difficult; no visual impact
Editing
Advanced
Shots serve a purpose; transitions and special effects used when necessary
Proficient
Lack of or over-use in several areas
Basic
Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video
Below Basic
minimal effort to improve quality through editing
Audio
Advanced
Music and audio recording were balanced and recorded at high level and added to to the promotional value of the video.
Proficient
Music and audio recording were recorded at low levels at time, but did not add or take away from the promotional value of the video.
Basic
Music and audio recording were lacking and recorded poorly and took away from the promotional value of the video.
Below Basic
Music and audio recording were not recorded properly.
Information
Advanced
Interviews, statistics, general information is correct and clearly presented.
Proficient
Interviews, statistics, and some information is correct and presented.
Basic
Interviews, statistics, general information is not correct and clearly presented
Below Basic
No interviews, statistics, or general information is presented
Keywords:
Video Production
Subjects:
Communication
Types:
Project
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