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iRubric: Social Media Marketing Campaign rubric

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Social Media Marketing Campaign 
Advertisement Pitch Rubric
Rubric Code: G2X6X74
By cookcm
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12, Undergraduate

Powered by iRubric SMM campaign and Recording Combined
  No campaign

0 pts

Beginning

17.47 pts

Progressing

19.97 pts

Proficient

22.47 pts

Expert

25 pts

SMM Strategy

All components, understandings, definitions of the SMM strategy wheel; plus, the definition of SMM was incoporated into in the campaign.
No campaign

No submission.
Beginning

Little evidence of a strategy
Progressing

Some evidence of a strategy
Proficient

Strategy was utilized, but multiple questions remain for effectiveness
Expert

Good use of an advertising strategy is apparent to the listener.
Target audience/persuasion

A complete understanding was demonstrated with respect to the client and its respective stakeholders (i.e., Toastmasters and its members both foreign and domestic). Adhered to textbook definitions of Segmentation, Targeting and Positioning (STP).
No campaign

No submission.
Beginning

-It was unclear who your audience was.
-Nothing about the advertisement was convincing or useful for selling your product.
-No evident use of any persuasive appeal
Progressing

-Your advertisement did not connect with your intended audience.
-Very little of the advertisement was convincing to buy your product.
-Some evidence of a persuasive appeal
Proficient

-Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.
-Persuasive appeal was apparent
Expert

It was very clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
-Strong use of a persuasive appeal
Innovation and Creativity

Use of rich colorful and creative language. The content included illustrations, stats, metrics, and other visual aids. The project fully came to "life".
No campaign

No submission.
Beginning

There was no relevance between the product and the creativity. No new product was created.
Progressing

There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.
Proficient

Creativity was average, related to the product. Project had major adjustments to an existing product.
Expert

There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.
Group/Campaign Authenticity

Authenticity is tied to goodwill, trustworthiness and expertise.
Group campaign was inclusive to all segments, examined institutional core values, free of negative bias and solution-based. Ethical.

More on the understanding and development of authenticity: https://www.psychologytoday.com/us/blog/click-here-happiness/201904/develop-authenticity-20-ways-be-more-authentic-person
No campaign

No submission.
Beginning

The authenticity was ineffective.
Progressing

The authenticity is at a progressing stage.
Proficient

The authenticity is at a proficient stage.
Expert

The authenticity is at an expert stage.
Recorded Presentation

IMPORTANT: The recorded presentation is worth 10% of grade as outlined in the syllabus. This row and respective qualifiers is entirely devoted to the recorded presentations and equals 100%. The preceding rows are tied to the written SMM campaign components.
No campaign

No submission.
Beginning

-The final product was unorganized, messy, and was not suitable for this task.
Progressing

-The final presentation was average with little effort put into the design SMM campaign.
Proficient

-The final presentation was above average with more than average effort demonstrated in the final product.
Expert

-The final production was a EXCELLENT example of an SMM campaign. Industry ready.






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