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iRubric: Candy Box Marketing Design rubric
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Candy Box Marketing Design
Marketing Design
After researching aspects of consumerism and advertising strategies, students are to develop a brand and "sell" a new candy they have developed.
Rubric Code:
FXC4953
By
cleibner
Ready to use
Public Rubric
Subject:
Arts and Design
Type:
Project
Grade Levels:
6-8, 9-12
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Marketing Design
Far Below Expectations
1 pts
Below Expectations
2 pts
Meets Expectations
3 pts
Exceeds Expectations
4 pts
Candy Box
Far Below Expectations
All/most part of candy box is missing or incomplete.
Below Expectations
1-2 parts of candy incomplete
Meets Expectations
Candy box is complete
Exceeds Expectations
Candy Box is complete and exceptionally done. Outstanding example for future classes.
Unified Design
Far Below Expectations
Candy box / Candy type severely lacking in several areas including but not limited to: Color, advertising text, ingredients list, etc. and are not of the same design concept.
Below Expectations
Candy box / Candy type severely lacking in some area including but not limited to: Color, advertising text, ingredients list, etc. but it is evident that they are of the same design idea.
Meets Expectations
Candy box / Candy type are of the same design aesthetic. They are an adequate representation of the product.
Exceeds Expectations
Candy box / Candy type are of the same design aesthetic. Design artwork goes above and beyond, is intriguing and pleasing to the eye.
Artwork and Imagery
Far Below Expectations
Artwork is not related to the product.
Below Expectations
Artwork is questionably related to the product. It is not immediately discernible or the artwork is of a quality that makes it distracting to the advertising of the product.
Meets Expectations
Artwork is related to the product. It is of an adequate quality and does not take away from the overall design.
Exceeds Expectations
Artwork is related to the product. Goes above and beyond the normal marketing expectations.
Effort and Care
Far Below Expectations
Not presented in a way that shows care or effort. Drawings are incomplete, folded, messy.
Below Expectations
Drawings are incomplete, color is applied outside of the lines, etc.
Meets Expectations
Drawings are complete, unfolded, and are fit for presentation.
Exceeds Expectations
Much care is evident. Drawings may be mounted or stored in a way that does not ruin them.
Subjects:
Arts and Design
Types:
Project
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