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iRubric: Candy Box Marketing Design rubric

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Candy Box Marketing Design Marketing Design After researching aspects of consumerism and advertising strategies, students are to develop a brand and "sell" a new candy they have developed. Rubric Code: FXC4953 By cleibner Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: 6-8, 9-12

Marketing Design
	Far Below Expectations 1 pts	Below Expectations 2 pts	Meets Expectations 3 pts	Exceeds Expectations 4 pts
Candy Box	Far Below Expectations All/most part of candy box is missing or incomplete.	Below Expectations 1-2 parts of candy incomplete	Meets Expectations Candy box is complete	Exceeds Expectations Candy Box is complete and exceptionally done. Outstanding example for future classes.
Unified Design	Far Below Expectations Candy box / Candy type severely lacking in several areas including but not limited to: Color, advertising text, ingredients list, etc. and are not of the same design concept.	Below Expectations Candy box / Candy type severely lacking in some area including but not limited to: Color, advertising text, ingredients list, etc. but it is evident that they are of the same design idea.	Meets Expectations Candy box / Candy type are of the same design aesthetic. They are an adequate representation of the product.	Exceeds Expectations Candy box / Candy type are of the same design aesthetic. Design artwork goes above and beyond, is intriguing and pleasing to the eye.
Artwork and Imagery	Far Below Expectations Artwork is not related to the product.	Below Expectations Artwork is questionably related to the product. It is not immediately discernible or the artwork is of a quality that makes it distracting to the advertising of the product.	Meets Expectations Artwork is related to the product. It is of an adequate quality and does not take away from the overall design.	Exceeds Expectations Artwork is related to the product. Goes above and beyond the normal marketing expectations.
Effort and Care	Far Below Expectations Not presented in a way that shows care or effort. Drawings are incomplete, folded, messy.	Below Expectations Drawings are incomplete, color is applied outside of the lines, etc.	Meets Expectations Drawings are complete, unfolded, and are fit for presentation.	Exceeds Expectations Much care is evident. Drawings may be mounted or stored in a way that does not ruin them.