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iRubric: Advertisement Analysis Essay Rubric
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Advertisement Analysis Essay Rubric
Advertisement Analysis Rubric
For this assignment you will demonstrate your analytical skills by critically analyzing the specific appeal in the print advertisement of your own creation. Although you will undoubtedly use some description in your essay, analysis is the objective. Look beyond to what is shown to why it is there and what it means.
Rubric Code:
FX9543W
By
LWLassiter
Ready to use
Public Rubric
Subject:
English
Type:
Writing
Grade Levels:
Undergraduate
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Rhetorical Analysis
Excellent
19.2 pts
Good
16 pts
Fair
14 pts
Poor
12 pts
Content
Excellent
Thesis makes an analytical claim.
All players and titles and relevant dates are stated in intro. Intro creates interest in essay. Title shows thought and creativity.
Good
Thesis makes an analytical claim. One of the following may be missing from intro: names of players, show title, relevant dates. Title is adequate and interesting.
Fair
Thesis may or may not make an analytical claim, but is weak. More than one of the following may be missing. Intro is adequate but fails to create interest in essay. Title is mundane,but accurate.
Poor
Thesis may be missing or inaccurate. More than one of the following is missing from intro: names of players, show title, relevant dates. Intro is rudimentary. Title may be missing or is perfunctory.
Content
Excellent
Analysis of appeals is accurate and goes beyond the surface to cultural/social criticism. Discussion is thorough and insightful. Examples from the podcast/transcript provide a complete picture that sets the stage for the analysis. Target audience is identified and supported. The analysis is supported by textual examples.
Good
Analysis of appeals is accurate and attempts to go beyond the surface to cultural/social criticism. Discussion is thorough but may not completely convince. Examples from the podcast/transcript provide a complete picture that sets the stage for the analysis. Target audience is identified and supported. The analysis is supported by textual examples.
Fair
Analysis of appeals is somewhat accurate. Discussion is somewhat complete but might not scratch the surface, may seem mechanical. Target audience may or may not be identified and supported.
Poor
Analysis of appeals shows some misunderstanding. Discussion is brief. Target audience may be misidentified or not identified. No support given.
Organization
Excellent
All paragraphs are well organized and easy to understand. Each contains a sophisticated topic sentence and transitions. All sentences within the paragraph concisely and effectively work to support both the paragraph's and thesis's claims.
Good
Most ideas are thought out and organized for the reader. Each paragraph contains a topic sentence and transition, although some may seem formulaic. All sentences within the paragraph work to support both the paragraph's and thesis's claims.
Fair
Some ideas are thought out and organized for the reader, but more development may be needed. There is an effort to create topic sentences and transitions, although this might not always be consistent. There is some connection between thesis and paragraphs.
Poor
Ideas may be somewhat jumbled and hard to follow. Paragraphs may not begin with topic sentences nor end with transitions. There is not a clear connections between paragraphs and thesis.
Sentences
Excellent
Sentences are well constructed without using repetitive ideas throughout the essay. Sentences vary in type and are sophisticated.
Good
Most sentences are well constructed with complete thoughts. There is some variation in type. Sentences indicate a maturing style.
Fair
Most sentences are well constructed, but some are run-ons, fragments, or comma splices. There is little variation in sentence type. Sentence style may be unsophisticated.
Poor
Sentences do not have structure and are incomplete or rambling. Sentence style is unsophisticated. Many sentence errors.
Word Use and Tone
Excellent
Word use is accurate and vocabulary is varied and sophisticated. Tone is appropriate for material and reflects respect for intelligence of reader.
Good
Word use is mostly accurate and vocabulary is varied. Few to no words are misused. Tone is mostly appropriate for material and reflects respect for reader.
Fair
Word use is mostly accurate, but some mis-used words and/or idiomatic errors. Vocabulary lacks variation. Tone may be appropriate for material and<BR>
reflects respect for reader.
Poor
May contain many misused or inaccurate words that impede readability. Little variation in vocabulary. Tone is inconsistent or inappropriate.
Punctuation and Mechanics
Excellent
Essay contains no errors in punctuation and mechanics. MLA format is used accurately.
Good
Essay contains few if any errors in punctuation and mechanics. MLA format is mostly accurate.
Fair
Essay may contain a few errors in punctuation and mechanics. May be errors in MLA format.
Poor
Essay contains errors in punctuation and mechanics. MLA format has not been followed.
Keywords:
Analysis Advertisement
Subjects:
English
Types:
Writing
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