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iRubric: Multimedia Advertising Techniques Rubric

iRubric: Multimedia Advertising Techniques Rubric

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Multimedia Advertising Techniques Rubric 
Powtoon Project Rubric- Marketing Mix
Use multimedia to display and advertisement. Explain the 4 P's of marketing, target market and advertising techniques being used.
Rubric Code: FX6XW3B
By msdouglasbcs
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: 6-8

Powered by iRubric Advertising Techniques Project
Create a multimedia presentation demonstrating an understanding of terms: 4 P's of marketing, target market, and advertising techniques.
  Needs Improvement

10 pts

Average

15 pts

Above Average

20 pts

Excellent

25 pts

Knowledge of Subject

Did the presentation demonstrate accurate recall of the marketing mix, target market, and advertising techniques?
Needs Improvement

The presentation did a poor job in demonstrating accurate recall of the marketing mix, target market, and advertising techniques. Several important aspects of the text were left out of the video and or the video was very inaccurate in its recall of the terms.
Average

The presentation did a fair job in demonstrating accurate recall of the marketing mix, target market, and advertising techniques. Some important aspects of the terms were either not present in the presentation or did not accurately cover the terms.
Above Average

The presentation did a very good job in demonstrating accurate recall of the marketing mix, target market, and advertising techniques. One or very few important parts of the terms were either not adequately covered or not accurately recalled.
Excellent

The presentation did an excellent job in demonstrating accurate recall of the marketing mix, target market, and advertising techniques. All main aspects of the terms were accurately and excellently covered.
Effort

How involved was the knowledge of the terms in how they are displayed.
Needs Improvement

Poor effort. Little to no hard work was put into the creation of the presentation. The end product is not very polished and/or seemed to be put together at the last moment and had poor setting choices.
Presentation fell short of minimum requirements.
Average

Fair effort. Obvious effort is apparent in the final product. There was an effort to use proper setting. Presentation fell short of minimum requirements.
Above Average

Good effort. Hard work was put into the presentation. Good end result. Presentation met minimum requirements.
Excellent

Excellent effort. A lot of hard good work was put into the presentation. The presentation is polished and/or very well put together. Good use of visuals. Presentation met or exceeded minimum requirements.
Neatness

How the presentation is put together and organized.
Needs Improvement

Appears rushed, sloppy or careless. Difficult to read clearly or understand.
Average

Difficult to read.
Shows some thought and planning.
Above Average

Shows thought & planning.
Mostly understandable.
Excellent

Shows careful thought & planning.
Understandable.
Creativity and Fluency

How the visual effects are applied to the presentation. Also how fluent the wording of the information presented.
Needs Improvement

There are no visual effects and the wording of the information is choppy and unclear.
Average

There are little visual effects but effort is shown. Wording is not choppy but some misspelling.
Above Average

There is more right amount of visual effects with minimum errors in spelling. The wording flows very well when reading
Excellent

The visual effects collaborate perfectly with the information. The wording flows great and its appealing to watch and read the information of the presentation.






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