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iRubric: Health Communication Campaign 2015CBL rubric
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Health Communication Campaign 2015CBL
Rubric Code:
FCB5C6
By
cyngrob
Draft
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
Undergraduate
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Incomplete
0 pts
Poor
(N/A)
Needs Improvement
(N/A)
Good
(N/A)
Excellent
(N/A)
Campaign Theme (Class)
Incomplete
Clear campaign theme not present. (0 points)
Poor
Campaign theme showed little evidence of planning or effort. (5 points)
Needs Improvement
Campaign theme showed lack of planning
Did not express overall concepts of campaign. (10 points)
Good
Campaign theme showed above average creativity.
Overall concept was fairly well expressed throughout the campaign. (15 points)
Excellent
Campaign theme showed excellent creativity and planning.
Overall concept was clearly expressed throughout the campaign. (20 points)
Target Audience
Incomplete
It was unclear who target audience was. (0 points)
Poor
Little about campaign materials were convincing or useful for the implied target audience. (5 points)
Needs Improvement
Campaign appeared to have only adequate understanding of target audience.
Materials did not connect with audience. (10 points)
Good
Campaign shows above average understanding of target audience.
Materials were somewhat convincing. 15 points)
Excellent
Very clear who target audience is.
Campaign connected well with target audience and was convincing. (20 points)
Campaign Execution (Class)
Incomplete
Campaign shows little evidence that appropriate media and/or messages were chosen, given the stated target audience. (0 points)
Poor
Campaign seems
weak in the media chosen and/or creativity. Media and/or messages do not seem logical choices for target audience. (5 points)
Needs Improvement
Campaign is composed of somewhat creative concepts and/or expressed through media and messages that might reach target audience. (10 points)
Good
Campaign is composed of original, creative concepts expressed through media and messages that might reach target audience. (15 points)
Excellent
Campaign is composed of original, creative designs using appropriate media to reach target audience. (20 points)
Visual Appeal (Class)
Incomplete
The visual design of the overall campaign was unimaginative and inconsistent. (0 points)
Poor
The visual appeal of the overall campaign was somewhat imaginative but clearly inconsistent. (5 points)
Needs Improvement
The visual design of the overall campaign was somewhat imaginative and consistent. (10 points)
Good
The visual design of the campaign demonstrated creativity and consistency expected. (15 points)
Excellent
The visual design of the campaign exceeded expectations in terms of visual design and consistency. (20 points
Mechanics/Grammar/Sources (Class)
Incomplete
The project was incomplete or poorly executed. (0 points)
Poor
The project demonstrated a lack of consideration for mechanics, had serious grammar issues, and/or did not use adequate or appropriately cited sources. (5 points)
Needs Improvement
The project was adequately prepared with some attention paid to design, layout, neatness, grammar, and sources. (10 points)
Good
The project was above average in terms of design, layout, and neatness. Minor issues with grammar. Adequate sources used and cited appropriately. (15 points)
Excellent
The project was exceptionally attractive in terms of design, layout, neatness, mechanics and grammar. Information well supported with appropriately cited sources. (20 points)
Consistency (Class)
Incomplete
The final project lacked any consistency. (0 points)
Poor
Most teams failed to adhere to a consistent theme and message that created an overall cohesiveness in the final product. (5 points)
Needs Improvement
Some teams failed to fully adhere to a consistent theme and message that created an overall cohesiveness in the final product. (10 points)
Good
Each team generally adhered to a consistent theme and message that created an overall cohesiveness in the final product. (15 points)
Excellent
Each team adhered to a consistent theme and message that created an overall cohesiveness in the final product. (20 points)
Overall Performance (Individual)
Incomplete
Poor
Needs Improvement
Good
Excellent
Peer evaluation rating from teammates multiplied by 25 points:
___________________
Met Deadlines (Team)
Incomplete
Project team failed to complete assignment on time. (0 points)
Poor
Needs Improvement
Project team barely completed assignment on time, not leaving room for error. (10 points)
Good
Excellent
Project team completed assignment well in advance of deadlines to account for any potential issues. (20 points)
Enter Title
Incomplete
Project team failed to capitalize on available resources to complete the project. (20 points)
Poor
Needs Improvement
Project team capitalized on some available resources to complete the project. (20 points)
Good
Excellent
Project team effectively capitalized on all available resources to complete the project. (20 points)
Enter Title
Incomplete
Assignment showed no creativity in connecting to the theme and target audience. (20 points)
Poor
Assignment fell below expectations in terms of creativity in connecting to the theme and target audience. (20 points)
Needs Improvement
Assignment demonstrated average creativity in connecting to the theme and target audience. (20 points)
Good
Assignment demonstrated a satisfactory degree of creativity in connecting to the theme and target audience. (20 points)
Excellent
Assignment showed outstanding creativity in connecting to the theme and target audience. (20 points)
Enter Title
Incomplete
Assignment fails to meet any expectations in terms of (where appropriate) design, neatness, mechanics, grammar, media, and information. (20 points)
Poor
Assignment is below expectations in terms of (where appropriate) design, neatness, mechanics, grammar, media, and information. (20 points)
Needs Improvement
Assignment meets average expectations in terms of (where appropriate) design, neatness, mechanics, grammar, media, and information. (20 points)
Good
Assignment satisfactory in terms of (where appropriate) design, neatness, mechanics, grammar, media, and information. (20 points)
Excellent
Assignment exceptional in terms of (where appropriate) design, neatness, mechanics, grammar, media, and information. (20 points)
Booth Participation (Individual)
Incomplete
Group member did not work booth at the Health Fair. (0 points)
Poor
Needs Improvement
Good
Excellent
Group member was present during their scheduled time to work the booth at the Health Fair. (25 points)
Subjects:
Communication
Types:
Project
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